Dua Lipa just gave us another reason to obsess over Chanel. The global pop sensation and undeniable fashion icon has been revealed as the face of the Chanel 25 handbag campaign—bringing her signature mix of boldness, energy, and effortless cool to the brand’s newest must-have bag.
Shot by Gordon von Steiner, the campaign film follows Dua through the streets of New York, vibing to the ‘90s classic She Drives Me Crazy by Fine Young Cannibals. It’s the perfect match for the bag’s rebellious yet refined spirit—and a nod to Dua’s own love for all things ‘90s.
So, what makes the Chanel 25 handbag special? Think classic Chanel, but made for today’s fast-paced life. It reinterprets the House’s signature elements—quilting, chain straps, and multiple pockets—with a fresh, functional approach. Available in three sizes, it’s lightweight, flexible, and designed to fit everything from sunglasses to notebooks to—yes—Dua’s crystals.
“I’m obsessed with this bag,” Dua says. “As someone who’s always on the move, I love that it has a place for all my favorite things. It’s just the perfect everyday bag!”
Described as powerful, playful, and full of movement, the Chanel 25 is an on-the-go essential—whether you’re strutting through city streets or heading from the office to a night out.
The full campaign, including photos by David Sims, drops in March, but one thing’s for sure: the Chanel 25 handbag is about to become THE bag of 2025. —Vita Daily
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