5 Sweet New Fragrances For 2025

New year, new signature scent? Whether you’re looking to refresh your fragrance wardrobe or find your next olfactory obsession, this season’s latest launches offer something for everyone. From fresh florals to moody musks, these new arrivals are ready to become your go-to spritz. Keep reading to discover the latest scents worth adding to your collection! —Vicki Duong

seeing rouge from bath & body works. Part of Bath & Body Works’ new Everyday Luxuries collection, Seeing Rouge ($17), is a scent that exudes timeless sophistication with a woodsy yet sultry-sweet allure. Blackcurrant buds add a touch of tartness, while sweet saffron and amber moss create a warm, lingering finish. With a high concentration of fragrance oils, this luxurious scent delivers a long-lasting experience—perfect for wearing alone or layering with the collection’s matching body washes and creams.

golden rule by phlur. Created under the creative direction of Chriselle Lim, Golden Rule ($134) by Phlur is a radiant, sun-kissed scent that exudes confidence and warmth. A fresh solar fragrance opens with a splash of mandarin and a hint of pink pepper before settling into a creamy blend of coconut milk, vanilla, and jasmine blossom. The result? A bold yet effortless scent that feels like golden-hour glow in a bottle.

proem by u beauty. U Beauty steps into the world of fragrance with Proem ($278), a bold and complex eau de parfum designed to celebrate modern femininity. Velvety centifolia rose and Chinese magnolia anchor the composition with lush florals, while pink peppercorn adds a striking lift. Vetiver lends a smoky, grounding warmth, while lychee and rhubarb introduce a tart, juicy vibrance.

dave by henry rose. Vanilla, but make it unexpected. Dave ($165), the latest scent from Michelle Pfeiffer’s Henry Rose, is a rich, genderless fragrance that redefines the classic note with a modern, gourmand twist. Inspired by Pfeiffer’s husband, David E. Kelley, this Sephora Canada exclusive blends chantilly vanilla with cocoa shell and tonka bean for a warm, creamy depth that’s as comforting as it is captivating.

granit bleu by yves rocher. Inspired by the vastness of the Breton Ocean, Granit Bleu ($60) captures the striking contrast between the deep, shadowy abyss and the shimmering light at the water’s surface. Fresh bergamot brightens mineral-rich Breton algae, while warm sand vetiver adds a grounding, woody depth. Think: a balanced woody-marine scent that feels both invigorating and adventurous.