TikTok Changemaker Mina Karigar Is Among The Women Redefining Empowerment & Inclusivity

As International Women’s Day approaches, a new wave of digital disruptors is using their platforms to challenge societal norms, redefine representation, and amplify voices that have long been overlooked. These TikTok trailblazers are breaking barriers—not just in their industries, but in the way we think about culture, identity, and inclusivity.

From reshaping traditions to sparking critical conversations about race, gender, and belonging, these creators are leading with authenticity and purpose. We spoke with some of the most inspiring women making waves on TikTok to learn how they’re turning social media into a force for real-world change. Below, our interview with Mina Karigar. —Noa Nichol

You’ve shared your journey of moving away from home to live authentically. What was the biggest personal challenge you faced during that transition?

I was 18 at the time, so the biggest personal challenge during that transition was probably the emotional weight of leaving behind familiarity—family and the sense of security that comes with home. Navigating independence in those first few years was challenging. I found myself indulging in things I wasn’t able to do while living at home—not because I truly wanted to, but simply because I finally could. In the process, I lost sight of who I really wanted to be, making choices that felt more like rebellion than authenticity. That struggle was only amplified by the uncertainty and judgment that came with sharing my journey online. Even though I have regrets, I’m grateful for the experience because it shaped me into the person I am today.

Reconnecting with your family after forging your own path is a powerful part of your story. What helped bridge that gap between independence and cultural expectations?

When I left home, I started to see my culture and upbringing in a new light—not just as something that had once felt restrictive, but as a core part of who I am. With distance came appreciation, but that didn’t mean reconnecting with my family was easy. Acceptance didn’t happened immediately; it was a process. I knew I wanted my family back in my life, but I also understood that it would only be possible if we both made compromises. I consider myself fortunate to have reached an agreement with my family, as this is not a reality for everyone. Many families are not open to having discussions for understanding and compromise.

Out of respect for them, I made a conscious shift in my content, being more mindful of what I shared. However, I was careful never to let those adjustments come at the cost of losing myself. Finding that balance between honoring my roots and staying true to who I had become was challenging, but necessary.

As for cultural expectations, I’ve never let them define me. A huge part of my culture is the constant worry about what people will say, but I realized early on that living for the approval of others would never bring me happiness. Letting go of that fear was freeing, and it allowed me to reconnect with my family on my own terms.

Your modest clothing business became a turning point in your journey. How has it helped you merge your identity with your cultural roots?

I often find myself clarifying the identity of my brand, Mina & Company. We are not a modest fashion brand, nor do we claim to be. Instead, we embrace a semi-modest approach—a term I coined to reflect a more flexible, inclusive perspective on fashion. Our motto is “No Cleavage, No Crop”. Calling ourselves a modest brand is tricky because, while modesty is relative to each person, there is an existing standard largely shaped by Islamic views. Many people gate-keep modesty, making it difficult to live up to strict expectations, so I wanted to create something that felt more approachable.

Much like the compromise I found with my family in balancing cultural expectations and personal expression, Mina & Company is about finding that middle ground in fashion. We bridge the gap between Western styles and traditional modest wear, offering women an option that allows them to feel stylish while maintaining the level of coverage that feels right for them.

Beyond fashion, this brand has also reconnected me with my cultural roots in a meaningful way. We are currently expanding to include traditional Afghan clothing, with the goal of employing women in Afghanistan and contributing to the local economy. Additionally, 10% all profits will go toward charitable initiatives supporting communities in Afghanistan. In many ways, this journey has deepened my appreciation for my culture and the beauty of its craftsmanship.

So many young women struggle with balancing personal freedom and familial expectations. What advice do you have for those feeling stuck between the two worlds?

This is something I get DM’d about from young women every day—hundreds of them. The most important thing to know is that you’re not alone, and no matter what your relationship with your family looks like, you can build a successful life on your own terms. I did it from nothing—before I ever reconnected with my family. I put myself through school, started two businesses, and created opportunities for myself without a safety net.

However, I never want to encourage anyone to leave their family over disagreements alone. Family relationships are complex, and sometimes, with time and communication, understanding can be reached. But if you’re in a situation where there is abuse or your basic human rights are being taken away, then I support making the decision to leave. And if that’s the path you choose, I urge you to do it strategically. Save your money, build a support system, and wait until you’re older and in a better position, if possible. Leaving without a plan can make an already difficult situation even harder. No one should have to experience the uncertainty that I went through, and that’s why I want young women to know that while the journey is difficult and often unpredictable, it is possible. And no matter how alone you might feel, you’re never truly alone in it.

Your time will come if you want it badly enough, but it takes patience. It’s easy to feel stuck in the moment, like things will never change, but trust that every step you take toward your independence—no matter how small—is progress. Keep pushing forward, stay focused, and know that the life you dream of is within reach.

What’s next for you—both as a creator and as someone navigating this evolving journey of self-discovery?

The ultimate goal of my social media career has always been to build a personal brand. I feel like I’m already halfway there, but there’s still so much more I want to accomplish with Mina & Company—we’ve only just scratched the surface. While I love sharing beauty and makeup with my community, I eventually want to shift my social media toward a more lifestyle-focused space, where I can continue sharing my journey and offering advice.

Beyond that, I also plan to complete my nursing license—fun fact, I graduated from nursing school three years ago but still haven’t gotten my license. Another future dream of mine is to one day work as a nurse, advocating for women’s intimate health, a field that is severely underfunded and underrepresented, especially within my culture.

I’ve also made the decision to learn more about my religion. Despite the trauma I’ve experienced from both religion and culture, I’ve started to see the beauty in it and would like to experience it on my own terms. This journey is personal, and I want to approach it in a way that feels authentic to me.

Your journey to living authentically and creating Mina & Company has been inspiring. How has TikTok helped you merge personal growth with business, and what role has the platform played in expanding your message of cultural identity and inclusivity?

A huge part of building a successful business is creating a compelling story and identity around your brand. I’ve cultivated a loyal following that has witnessed my personal journey with clothing and struggle with dressing modestly, especially as I’ve reconnected with my parents. My platform has become more than just an outlet—it’s a space where I share my journey and weave those messages into my business.

TikTok has allowed me to reach an audience I never could have otherwise, giving me the opportunity to be a role model for young women. In my culture, or for girls with a story like mine, openly sharing personal experiences online is uncommon due to fear of judgment. But because I found myself in a unique situation—without my family and with nothing left to lose—I was able to speak openly about my cultural struggles.

In doing so, I’ve become a voice for a community of girls who rarely see themselves represented. There aren’t many Afghan women in the online space, and I’m proud to be one of the few who can share our stories.