Heinz Wants You To Dip Your Chips—Because Canada Did It First

From french fries to hash browns, Heinz and crispy potatoes have always been a perfect match. But when it comes to potato chips? Some people still think dipping them in ketchup is, well… weird. Heinz is here to settle the debate once and for all: fries and chips are both fried potatoes, so why should one get all the ketchup love?

Taking a page from Canada’s playbook—where ketchup chips have been a national treasure for decades—Heinz is flipping the script just in time for National Potato Chip Day (March 14). Enter HEINZ Chip Dip, a game-changing way to enjoy the classic ketchup-chip combo, giving snackers full control over their ketchup-to-chip ratio. Want a light dip? Go for it. Craving a ketchup overload? The power is in your hands.

While Canadians have long embraced this tangy, tomatoey delight, the rest of North America has been missing out. And according to a Heinz survey, 68% of Canadians agree: it’s time for everyone to experience the magic of ketchup chips. Now, Heinz is making it happen, daring snackers to take the #HeinzChipDipChallenge and weigh in on whether this dip deserves a permanent spot in the snack aisle.

Starting March 12, Heinz Chip Dip will be available exclusively at Walmart.com, but only while supplies last. The kit comes with a bottle of Heinz ketchup, a wide-mouthed dipping jar, and a bag of chips—because the best way to settle a debate is to taste it for yourself. Ready to snack like a Canadian? The dip is in your court. —Vita Daily