The Digital Trailblazers: Meet The Content Creators, Like Jillian Lansky, Shaping Culture

From laugh-out-loud moments to game-changing premieres, social media creators are redefining entertainment, lifestyle, and storytelling. This month, we’re spotlighting some of the boldest voices making waves—whether through comedy, fashion, activism, or jaw-dropping performances. In this exclusive series of Q&As, get an inside look at the creative minds behind the viral moments, their inspirations, and what it takes to stand out in the digital world. Below, our interview with fashion fave (and our dear friend) Jillian Lansky. —Noa Nichol

You’ve been in the fashion space for over a decade—how has your personal style evolved over the years?

It’s funny—I feel like my style has changed a lot, yet in some ways, it’s stayed the same. I’ve always loved great basics, like jeans and a T-shirt, and I’m still drawn to that ’70s-inspired, retro aesthetic. When I was younger, I experimented a lot more with trends—some of which make me cringe when I look back! But that’s what I love about fashion—it’s a way to play, explore, and figure out what truly works for you. And at the end of the day, it’s just clothing—you can always take it off or switch it up.

Now, I’m more selective with trends, choosing pieces that fit into my wardrobe and lifestyle rather than jumping on every new fashion moment. I focus on styles that complement what I already own, ensuring they’re versatile, timeless, and align with my personal aesthetic. If a trend doesn’t feel like “me” or doesn’t work for my daily life, I have no problem skipping it. Instead of impulse-buying trendy items, I ask myself if they’ll still feel relevant in a year or if they’ll actually get worn beyond a single season. This approach has helped me build a wardrobe that feels intentional, cohesive, and genuinely reflective of my style.

How do you balance aspirational fashion with a down-to-earth approach that resonates with your followers?

I approach fashion with the mindset that it can be both aspirational and attainable. I love beautiful, well-styled outfits, but I also want them to feel practical and realistic for everyday life. My goal is to inspire my audience without making fashion feel out of reach—whether that means styling elevated looks in a way that works for a busy lifestyle or mixing investment pieces with affordable finds.

I also believe in being real. Some days, I put together a thoughtful outfit; other days, I’m in whatever is easiest (which is usually sweatpants and no makeup). I think that balance resonates with my audience because it reflects the way most people actually dress—fashion should feel exciting but never out of touch.

What’s your go-to outfit formula when you’re short on time but still want to look put together?

Jeans, a white tee, a blazer (usually vintage), and boots—it’s my go-to uniform. I feel very much like myself, but still put together and stylish. It’s also such an easy combo to dress up or down, and you can wear it almost anywhere.

As a mom, how has your perspective on fashion and beauty shifted?

Becoming a mom is a huge lifestyle shift, and it naturally influences my fashion and beauty choices—especially with so much less time for myself. Now, practicality, comfort, and efficiency take priority. I still want to look stylish, but I also need to be able to chase after my kids. And honestly, some days, I don’t look or feel stylish at all—and that’s okay.

I still take time for beauty rituals and think of them as self-care. I love getting my nails done, and I’ll continue to do that. It’s important to do things like that for yourself.

Motherhood has also made me think more about the future and the planet, which naturally influenced the way I shop. As someone in an industry not known for its sustainability, I felt compelled to make a change, even if it’s small. I’ve started shopping vintage more often, prioritizing well-made, secondhand pieces over fast fashion, which I now purchase only rarely. Investing in timeless, pre-loved fashion feels more intentional and aligned with my values.

What’s a trend you’re loving right now, and one you’re happy to leave behind?

Interestingly, I find that traditional seasonal trends are becoming less and less relevant. While I do stay informed about what’s new each season, I approach trends with a sense of ease rather than obligation. Instead of feeling the need to embrace every passing style, I like to curate my wardrobe with pieces that genuinely resonate with me and fit seamlessly into my lifestyle.

I like to think of seasonal trends as a menu—you can browse, take inspiration, and select the ones that suit your personal style, flatter your body, and work for your day-to-day life. Then, you close the menu and move on. Fashion should feel like a creative choice, not a set of rules to follow. Trends can be fun and refreshing, but they should complement your wardrobe, not dictate it.

All of that being said, I am loving minimal tailored pieces—structured blazers, wide-leg trousers, and sleek coats. It’s by no means a new trend, but it’s more prominent these days. They add such an effortless polish to any outfit and make casual looks feel elevated (hence my jeans, tee, blazer combo). Plus, they’re timeless, so they don’t feel like a fleeting trend but rather an investment in a wardrobe staple.

On the other hand, I will not be partaking in the bubble hem skirt trend. It could not feel less like me and is absolutely not conducive to my lifestyle and what I need from my clothes.