Vancouver’s fashion scene is getting a serious style upgrade this spring as Max & Co. and Marella—two contemporary Italian brands from the Max Mara Fashion Group—open their first-ever North American boutiques side-by-side at Pacific Centre.
Thanks to Vestis Fashion Group, shoppers will now have access to these sought-after labels. “We’re seeing a demand for more elevated everyday fashion—sophisticated, wearable pieces that go beyond the relaxed athleisure look,” says Harriett Guadagnuolo, VP of retail at Vestis. “Vancouverites love quality and effortless style, and Max & Co. and Marella answer that call with their impeccable tailoring, bold prints, and luxe outerwear.”
While Max & Co. leans into elevated essentials with an edge—think bold silhouettes, technical fabrics and sporty-chic tailoring, Marella is feminine and glamorous, channelling Parisian-meets-Italian sophistication with soft, flowing fabrics and effortless elegance.
“Every woman has a little Max & Co. and Marella in her,” she says. “Some days call for sleek, structured looks; other days, it’s about romantic, free-flowing styles.”
Beyond the stunning collections, the sister boutiques will offer personalized styling services, on-site tailoring and other VIP perks. “We don’t just sell fashion—we build relationships,” says Guadagnuolo. “Our clients trust us to help them find the perfect looks for their lifestyle.” —Noa Nichol
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