This season, Knix is making a splash with its latest swimwear collection—designed to empower, sculpt, and support women with innovative leakproof technology and high-fashion silhouettes. To celebrate the Out of Office campaign, Knix has tapped four powerhouse founders who embody confidence, self-care, and unapologetic ambition: Deepica Mutyala (Live Tinted), Babba Rivera (Ceremonia), Katie Sturino (MegaBabe), and Natalie Dusome (Poppies & Peonies). We caught up with these inspiring women to talk about style, self-love, and why taking time to recharge is the ultimate power move. —Noa Nichol
Katie Sturino, Founder of MegaBabe
What drew you to partner with Knix for this swimwear campaign, and how does the “Out of Office” theme align with your personal or professional philosophy?
Knix has such a pro-women attitude and a phenomenal founder so partnering with them was a no brainer for me…plus their product is great! The Out of Office theme is a bit cheeky to me because as a founder; you are never really “out of office”!
Swimwear is often tied to confidence and self-expression—how do you personally define confidence, and how does this collection empower women to feel their best?
The collection inspires confidence because of how well the suits are designed. Everything is supportive and you can move around without feeling like you will fall out of your suit. Being confident to me means feeling like your most authentic self.
As a founder, you’re constantly balancing work and life. How do you make time to embrace moments of rest and recharge, and why is that important to you?
I make time every day to find joy and rest outside of work. It mostly means that I am giving up on my social life, because that can be draining for me, and focusing on activities at home that bring me joy! If I don’t have those moments, it’s really hard for me to function.
Knix’s swimwear is designed for freedom of movement and comfort without sacrificing style. What do you look for in the perfect swimsuit, and which piece from this collection is your personal favorite?
The cut of the bikini I wore for this shoot is so dreamy because it fits my body, not the other way around.
Representation and inclusivity in fashion are key values for Knix. How do you incorporate inclusivity into your own brand, and what impact do you hope this campaign will have on women everywhere?
Megababe was founded on the idea that every day body discomforts like boob sweat, thigh chafe and hemorrhoids are normal issues and we should not be made to feel ashamed for those things! We destigmatize the things that big beauty was ignoring. Sometimes you just need to see that you’re not alone to feel more self confident. I think this swim campaign does that by highlighting real women.
Deepica Mutyala, Founder of Live Tinted
What drew you to partner with Knix for this swimwear campaign, and how does the “Out of Office” theme align with your personal or professional philosophy?
Partnering with Knix felt natural because our brand missions are deeply aligned. I’ve always admired how Knix pushes boundaries around body acceptance, confidence, and redefining beauty on your own terms. The “Out of Office” theme really spoke to me – not just in the literal sense of stepping away from work, but on a deeper level of reclaiming joy, presence, and space for yourself. As a founder, I’m constantly in build mode. However, this year, I’m making it a goal to nurture my life outside of work, allowing myself to press pause and explore other things that bring me joy!
Swimwear is often tied to confidence and self-expression—how do you personally define confidence, and how does this collection empower women to feel their best?
To me, confidence is about being your authentic self, and owning your truth. It’s about feeling at home within your own skin and embracing everything that makes you one-of-a-kind. In this new Knix collection, I love that there is something for everyone – bold prints, sleek fit or full support. The styles are designed to celebrate you, not change you. When I put these pieces on, I feel like I’m owning who I authentically am – and that makes me feel really powerful.
As a founder, you’re constantly balancing work and life. How do you make time to embrace moments of rest and recharge, and why is that important to you?
There isn’t a perfect equation to balance work and life, but your body will tell you what you need. When it’s time to rest and recharge, you’ll feel it. If you don’t listen, that decision will be made for you through burnout or illness. When I’m starting to feel like I need to rest and recharge, I embrace it because I know that I cannot show up as my best self unless I take the time to replenish myself.
Knix’s swimwear is designed for freedom of movement and comfort without sacrificing style. What do you look for in the perfect swimsuit, and which piece from this collection is your personal favorite?
Comfort is everything for me, especially when it comes to swimwear. I want to feel supported but also free. My favourite piece from this collection is the Sculpted Ruched One Piece because it can be styled in so many ways. It’s extremely flattering and will be a staple piece in my swimwear collection all summer long.
Representation and inclusivity in fashion are key values for Knix. How do you incorporate inclusivity into your own brand, and what impact do you hope this campaign will have on women everywhere?
Inclusivity isn’t just a box to check – it’s the heart of Live Tinted. I’ve always strived to create space for people who’ve historically felt left out of the beauty conversation. True inclusivity is ongoing work – it’s about the brands you choose to support and the voices you help amplify. This campaign is a reminder that everybody and every story not only deserves to be seen, but also celebrated. I hope this campaign inspires women to not only embrace their individuality, but to take up space unapologetically, in all aspects of their lives.
Natalie Dusome, Founder of Poppy & Peonies
What drew you to partner with Knix for this swimwear campaign, and how does the “Out of Office” theme align with your personal or professional philosophy?
From day one, the Knix brand has embodied community, inclusivity, transparency and empowerment. These are values that I celebrate both personally, and professionally at Poppy & Peonies. Joanna has led with advocacy, acceptance, strength (and a dash of brilliance) and I think that consumers and founders alike respect and admire her. As I’ve grown both in my career and in motherhood, disconnecting is equal parts challenging and important. Some of my best ideas have come from moments when I’m out of office with my phone off. As an entrepreneur, I’ve learned that rest is productive, creative, and mandatory.
Swimwear is often tied to confidence and self-expression—how do you personally define confidence, and how does this collection empower women to feel their best?
Over the years, my perspective on confidence has changed a lot. I spent many years thinking that confidence was connected to how I looked, and now I know confidence is about how I feel. When I’m doing or wearing something that makes me feel authentically and unapologetically me, I feel beautiful. I think that swimwear can empower women to feel confident and to celebrate their beautiful bodies, and I truly believe that every woman’s body is beautiful.
As a founder, you’re constantly balancing work and life. How do you make time to embrace moments of rest and recharge, and why is that important to you?
I wish I had an inspiring answer, but this is something I still work on every single day. The truth is, the work never stops, I could work 24 hours a day and never finish. I’m learning to set better boundaries to give myself time and space to recharge. I’ve been burnt out and it’s taken me months to get myself back, and I never want to be in that place again. I’ve learned what works for me. A girls weekend away with lots of laughter, wine, and comfy clothes, doing something creative with my daughter, a restorative yoga class will slow down my mind — these are things that always recharge and energize me.
Knix’s swimwear is designed for freedom of movement and comfort without sacrificing style. What do you look for in the perfect swimsuit, and which piece from this collection is your personal favorite?
At Poppy & Peonies we really value style with function. To me, a perfect swimsuit makes me feel confident and stylish while also being practical enough to keep up with me. What I love about this collection is that there’s a variety of different styles to offer something that everyone feels beautiful in. I love the Sculpt O-Ring One-Piece. I feel sexy showing a little extra skin, but it also offers enough support so I can boogie board with my daughter at the beach.
Representation and inclusivity in fashion are key values for Knix. How do you incorporate inclusivity into your own brand, and what impact do you hope this campaign will have on women everywhere?
I’m eager for the industry (or even society) to get to a place where representation and inclusivity aren’t topics we need to consider, but rather topics that are truly integrated into all environments. I want Poppy & Peonies to make EVERY person feel seen, welcomed, included and empowered. The fashion industry has made strides over the past decade, but we still have so much work to do. As a Métis-female founder, it’s incredibly important to me to use my brand as a platform to keep delivering those crucial messages. I hope this campaign will act as a step towards breaking down those barriers.
Babba Rivera, Founder of Ceremonia
What drew you to partner with Knix for this swimwear campaign, and how does the “Out of Office” theme align with your personal or professional philosophy?
I was so honored to be included in this beautiful campaign with Knix – not just because I get to stand alongside incredible female founders, but because it highlights the power of women creating for women. Knix has built an empire while staying true to its mission of supporting women in every aspect of their lives, which is something I deeply admire and resonate with.
The “Out of Office” theme is a reminder that even for the busiest among us, it’s so important to embrace relaxation and self-care amidst the hustle. As a founder and mom of four, I try to find pockets in my day-to-day life to recharge and take a moment to soak it all in.
Swimwear is often tied to confidence and self-expression—how do you personally define confidence, and how does this collection empower women to feel their best?
To me, confidence is all about being comfortable in your own skin. When it comes to swimwear, comfort and fit are key, and Knix just gets it. The design of this collection is so thoughtful for the needs of women — I love that many of the styles feature adjustable straps and removable pads, as well as supportive materials that help to shape without feeling constricted. They are as functional as they are chic, which is the perfect recipe for confidence.
As a founder, you’re constantly balancing work and life. How do you make time to embrace moments of rest and recharge, and why is that important to you?
I’d be lying if I said I have it all figured out, because I truly don’t and it’s a constant balancing act of trial and error. What I’ve learned over the years is that time never just magically appears, you truly have to intentionally set aside time for yourself to reset and practice self-care. This looks a bit different every day, but I always try to prioritize a schedule of “early to bed, early to rise” to ensure I get enough rest, and also get to enjoy some of my morning before the kids wake up, whether that’s an undisrupted shower, tea time or morning movement.
I also make a point to have unstructured downtime on the weekends with intentions but not a schedule. For example, every weekend I do a spa-like experience at home, but I keep the timing of it flexible because I don’t want self care to be another to-do list item. I set the mood with candles and music when I find myself inspired to take a moment for myself. This is when I’ll do my “everything shower,” complete with the Ceremonia Hair Wellness routine to reset and nourish my scalp and strands with scalp oiling, scalp massage, exfoliation and deep conditioning hair mask. Embracing these rituals of self-care allows me to return to my work and family with renewed energy and creativity, ultimately benefiting both my personal life and my business.
Knix’s swimwear is designed for freedom of movement and comfort without sacrificing style. What do you look for in the perfect swimsuit, and which piece from this collection is your personal favorite?
The swimsuits I find myself constantly reaching for in the summer are comfortable, sleek, and flattering. I’m currently obsessed with Knix’s Sleek Sculpt One Piece in Espresso – it’s easy to move in for beach days with the kids, and chic enough to wear on a girls’ trip! I’m also in love with the new Sculpt Tankini style in Deep Orchid – it’s practical, flattering, and the colour is beyond!
Representation and inclusivity in fashion are key values for Knix. How do you incorporate inclusivity into your own brand, and what impact do you hope this campaign will have on women everywhere?
Inclusivity is at the core of my brand’s values. With Ceremonia, I strive to create products that cater to diverse hair types, with ingredients and rituals that celebrate the richness of Latin culture. I love working with brands like Knix that champion inclusivity, and allow all people to see themselves represented on beauty and fashion shelves, and beyond. I hope the campaign inspires a sense of belonging and confidence in women everywhere.
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