If you’re headed to Las Vegas this week, look up—because Sol de Janeiro is celebrating its 10th birthday with a jaw-dropping takeover of the city’s most iconic landmark: The Sphere. The cult-favourite beauty brand behind the legendary Brazilian Bum Bum Cream has gone big—literally—transforming the Exosphere (the exterior of the Sphere in Las Vegas) into a glowing tribute to their vibrant yellow jar.
Running until March 30, the stunning 60-second display lights up the Vegas skyline with larger-than-life visuals inspired by the brand’s sunny Brazilian roots. It’s the first time Sol de Janeiro has pulled off a major out-of-home activation in Las Vegas, and it perfectly captures the feel-good energy and “sun of January” spirit the brand is known for.
To mark the moment, Sol de Janeiro also brought a group of buzzy influencers—including Leilani Green, Matthew Maxfield, and Lala Baptiste—for an unforgettable 24 hours in Vegas, complete with a High Roller Ferris Wheel ride offering the ultimate view of the Sphere in all its glowing glory.
Why All the Hype?
At the heart of the celebration is Brazilian Bum Bum Cream, the internet-famous body moisturizer that smooths, tightens, and hydrates with caffeine-rich Guaraná extract. The cream’s irresistible Cheirosa 62 scent—a warm blend of pistachio, salted caramel, and vanilla—has earned it icon status, while nourishing ingredients like Cupuaçu Butter and Açaí Oil deliver glowing, silky skin from head to toe. It’s a sensorial experience wrapped up in a vibrant yellow jar—and now, in an unforgettable Vegas moment too.
About the Brand
Founded in 2015, Sol de Janeiro has become a global beauty phenomenon, beloved for its body-positive philosophy, transportive scents, and feel-good textures. With accolades like TIME100’s Most Influential Companies of 2024 and Fast Company’s Most Innovative, the brand continues to lead with joy, confidence, and Brazilian-inspired self-celebration. —Vita Daily
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