If you’ve ever dreamed of stepping into your favourite holiday rom-com or retracing the footsteps of your beloved teen drama character, now’s your chance—no cross-border travel required. Welcome to Abbywood, a whimsical new tourism initiative launched by Tourism Abbotsford, where fiction and real life blend seamlessly to give visitors a movie magic experience like no other.
Nestled in the heart of British Columbia’s Fraser Valley, Abbotsford has quietly become one of Hollywood North’s most picturesque film locations. From twinkling lights on cozy downtown streets to sweeping fields perfect for a slow-mo romantic reunion, the city has served as the charming backdrop to countless film and television productions. Now, with Abbywood, those cinematic moments are coming to life through curated experiences, themed events, and reel-life travel itineraries that let you walk the very same paths as your favourite on-screen characters.
The campaign includes self-guided “reel location” itineraries where visitors can explore real-life cafés, storefronts, landmarks, and parks featured in movies and shows filmed right in Abbotsford. Participating businesses will display a special Abbywood decal so fans know they’ve arrived on set, so to speak. You can sip a latte at the café that doubled as a meet-cute moment, or dine in a restaurant that hosted a key romantic scene—this is screen tourism at its most immersive and community-driven.
And to celebrate the launch in true blockbuster style, Tourism Abbotsford is hosting a two-part kickoff event on April 25 that’s straight out of a feel-good film script. First stop: Ripples Winery and New Wave Distilling, where guests will enjoy a screening of a “wickedly popular” film under the stars with themed cocktails (or mocktails) and a curated snack board. Then, cue the romantic montage—spend the weekend wandering through the Abbotsford Tulip Festival at Lakeland Flowers, complete with whimsical yellow brick road pathways and fields bursting with colour.
Abbywood is also part of Cineventure, a province-wide initiative linking film lovers with filming locations throughout British Columbia. Created in partnership with Martini Film Studios, Screen BC, and the BC Film Commission, Cineventure gives movie buffs a whole new reason to explore local destinations—through the lens of the big screen.
Whether you’re a die-hard fan or simply looking for a playful weekend getaway with a side of stardust, Abbywood invites you to experience Abbotsford through a fresh, cinematic lens. It’s not just a film location—it’s a living, breathing scene-stealer in its own right.
Start planning your movie-worthy escape now at tourismabbotsford.ca/abbywood. Ready, set, action! —Vita Daily
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