Nothing says warm, cozy, and nostalgic quite like butter—and now, it’s more than just a kitchen staple. Earlier this year, KitchenAid officially unveiled Butter as its 2025 Colour of the Year, a soft, creamy yellow designed to bring a sense of warmth, joy, and connection to every home.
The Colour That Feels Like a Hug
Yellow has long been associated with happiness and nostalgia, and Butter is no exception. According to KitchenAid’s research, more than half of consumers connect buttery yellow tones with comforting, homemade meals—think warm croissants fresh from the oven or a perfectly golden pancake stack.
“Butter gives off an indulgent, comforting, and inviting feeling through its modern and energizing yellow that invites makers to savour the moment,” said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances.
This is the seventh year KitchenAid has chosen a signature colour, tapping into global trends to inspire creativity and self-expression in the kitchen.
A Modern Take on Nostalgia
Designed to evoke warmth while staying fresh and contemporary, Butter isn’t just a throwback—it’s a modern classic.
“We knew we wanted the colour to feel like a warm embrace,” said Brittni Pertijs, Colour, Finish, and Material Manager at Whirlpool. “Compared to other colours, yellow is significantly more likely to evoke feelings of warmth and joy, and we worked hard to ensure Butter captured those emotions while remaining stylish for today’s kitchens.”
A Stand Mixer That Stands Out
The Artisan® Series 5 Quart Tilt-Head Stand Mixer in Butter offers the perfect balance of timeless style and contemporary function. Whether you’re whipping up grandma’s signature cake recipe or experimenting with new creations, this mixer is designed to make every moment in the kitchen feel special.
A Colour Worth Savouring
KitchenAid has been leading the way in colourful creativity since the 1950s, and Butter is the latest addition to a long legacy of inspiring shades. Whether it’s a pop of soft yellow sunshine on your countertop or a reminder of homemade treats shared with loved ones, this hue is all about bringing a little extra joy, warmth, and indulgence into the heart of your home. —Vita Daily
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