From filming workouts on her living room floor to becoming one of the most recognized names in at-home fitness, Canadian creator Maddie Lymburner—aka MadFit—is proving that consistency, community, and the right gear can take you a long way. Maddie is also making waves in the activewear world with her own line, Madore Athletics, blending style, comfort and functionality. With over 10 million YouTube subscribers and a fitness app that has transformed how people move from home, Maddie is now adding another accolade to her journey: a nomination for Best Fitness, Health & Wellness Creator in the 29th Annual Webby Awards. In this Q&A, we catch up with Maddie to talk about redefining what fitness looks like, launching her own activewear line, and how her online workouts became a movement. —Noa Nichol
MadFit started as a solo passion project filmed in your living room—what do you think it is about your approach that resonated so deeply with millions of people around the world?
I think it was the realness of it. No fancy equipment or setup, no gimmicks – just me, sharing workouts that genuinely made me feel good. I’ve always believed that movement should be accessible and empowering, not intimidating. People could see that I was just a regular person who loved to move and that made it feel possible for them too.
With gym culture sometimes feeling intimidating or exclusive, how have you intentionally built a more welcoming and empowering space for people working out at home?
I wanted MadFit to feel like a safe space where everyone – no matter their fitness level, background, or body type – feels seen and supported. All of my workouts are filmed in real-time and in one take, so it’s just me showing up as I am. That realness creates a sense of connection. It feels more like you’re working out with a friend than being led by someone who’s out of reach. I offer a wide variety of workouts for all levels, so whether you’re just getting started or looking to challenge yourself, there’s something for you.
You’ve said MadFit is about feeling strong, not just looking a certain way. How do you keep that message front and center in an industry that often prioritizes aesthetics?
I stay grounded in my “why.” MadFit was never about chasing a look – it’s always been about building confidence and learning to love movement for how it makes you feel. I’m intentional with every part of what I create, from the way I speak to my community to the classes and programs I design. That message – focusing on strength, self-connection and feeling good – guides everything I do. It’s what keeps the community rooted in something much deeper than just aesthetics.
Launching your activewear line, Madore Athletics, was a major move. How did your experience as a trainer and content creator shape the design and functionality of the pieces?
Growing up as a dancer and now working as a fitness instructor, I’ve spent my entire life in activewear, so I know what works and what doesn’t. When I created Madore Athletics, I wanted to design pieces that real women could truly live in. Ones that offer support, flexibility and style, whether you’re working out or running errands. I always keep my community at the forefront of my mind. They inspire every decision, from the way the pieces move to how they look, which is why I choose to feature real women from my community in all of our campaigns as models. It’s about creating activewear that empowers women to feel confident and comfortable, no matter where their day takes them.
Many assumed the at-home workout trend would fade post-pandemic, but you’ve turned it into a lifestyle shift. Why do you think at-home fitness is here to stay—and how has it evolved through your app and content?
At-home workouts are here to stay because they offer so much freedom and empowerment. It’s not just about convenience – it’s about creating a space where people can move without the pressure of commuting, comparing themselves to others, or feeling self-conscious. You press play and it’s just you and the workout, on your own terms. For moms, it’s the ability to sneak in a workout while their baby naps – something that wasn’t possible with a commute to the gym. The pandemic really showed people that you can achieve real results from home and that it can be simple and effective. With the MadFit App, we’ve added structure, variety and community, so people can stay motivated and connected. What started as a convenient option has truly become a lifestyle shift – one that’s flexible, empowering and designed for real life.
You’ve been nominated for a Webby Award—dubbed the “Internet’s highest honour.” What does this recognition mean to you personally, and what would it say about the future of digital wellness if you won?
It’s honestly surreal! MadFit started in my living room, with no budget and no expectations – just a passion for movement. To be recognized like this means everything to me! It’s a testament to the incredible community we’ve built together. I am so deeply grateful for everyone who’s supported and believed in my journey from the start. If I win, I hope it sends a clear message that digital wellness isn’t just a trend – it’s transforming lives and it deserves to be a permanent part of the conversation. This recognition is as much about the community as it is about the work I’m doing and I couldn’t be more excited for what’s ahead!
You now lead a fitness app, apparel line, YouTube channel, and community challenges. How do you stay connected to your core mission while growing as a digital entrepreneur?
I always come back to the reason I started: to help people find joy and feel their best through movement. No matter what I’m working on – whether that’s designing a new piece for Madore Athletics or creating a new program on the MadFit App, that mission is my guide. I also stay connected with my community every single day. They’re not just “users” or “followers,” they’re the heart of everything I do. If it doesn’t serve them or align with what they need, I don’t pursue it. It’s all about creating things that truly make a difference in people’s lives.
What’s next for MadFit? Whether it’s new tech, more gear, or expanding your wellness footprint—what are you most excited to build or explore next?
I’m super excited about the future of the MadFit App! We’re adding even more trainers, new wellness tools and expanding community features to make it a place where people feel supported every step of the way. I’m also focused on deepening the connection with my community and continuing to evolve and adapt my content to meet the needs of my growing subscriber base. With Madore Athletics, we’re launching a lot of new styles and pieces that reflect how real women move throughout their day – versatile, comfortable and ready for anything. Every step forward is about making wellness more accessible, more joyful and more personal to everyone who’s part of this journey.
Win! A $150 USD Madore Athletics Gift Card!
Congrats Chloë N. of Lachine, QC, who will receive a $150 USD Madore Athletics Gift Card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.
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April 11th, 2025 at 7:07 am
Your blog always delivers quality content—keep it coming!
April 12th, 2025 at 7:42 am
I love this feature!! I’ll definitely be voting MadFit for the Webby Awards!
April 12th, 2025 at 9:37 am
Great article
But I need to be honest
When you look as fit as you do , do you think it helps those of us who don’t look like you feel comfortable ?
I just joined the YMCA and many of us battle weight and because of that bond, I am not uncomfortable going
The contest said answering number 2 I’m not sure what that means sorry ..
April 12th, 2025 at 10:11 am
Completed no 2. I am a home workout fanatic and love it!
April 12th, 2025 at 11:55 am
@lauraleelakecountry You are really an inspiration for those of us who have no time, busy careers and a family.
April 12th, 2025 at 2:06 pm
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My friend @prepcookandeat would love this fitness gear. @janinerutledge
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April 12th, 2025 at 11:34 pm
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I’m @ccuma
April 13th, 2025 at 4:32 am
I love the convenience of working out at home but it’s nice if you can find a good program too! @m3lissacatherine on insta
April 14th, 2025 at 1:59 am
Thanks for any other great article. Where else could anyone get that kind of information in such an ideal approach of writing? I have a presentation next week, and I am at the look for such info.
April 14th, 2025 at 10:19 am
@melissa.sue.k not sure what you mean by answer question #2 but I discovered MadFit in 2020 and hsve continued to benefit from her quick workouts, I love how much time they save me and yet I still feel like I’m getting a great workout in!
April 14th, 2025 at 11:19 am
Maddie has changed my life, idk if it makes sense but I feel safe working out with her somehow. I think it’s her preference, there’s nothing else like it. I’ve never felt that way working out at home following anyone else’s workouts. She’s made me fall in love with working out. I’ve been here since the start and I’ll be here till the end – she never stops giving her all! That Webby is so so deserved. Everyone go vote for our girl!! <3
My insta is @cailz__
April 14th, 2025 at 3:25 pm
My sisters @sophiienault and @mmedubuc are my dancing/workout buddies!!
I am @chlonault on Instagram
April 14th, 2025 at 4:57 pm
I love working out at home. I’m more comfortable and Maddie makes it fun and doable! She gives options from easy/beginner up to difficult/more intense!
Instagram handle: ehiemstra
April 14th, 2025 at 7:56 pm
This is awesome! Madfit has been such a great experience and so honestly grateful to have the app. It’s helped me with my journey of fitness and absolutely love the dance workouts as I’m a lover of dancing! With her now making her own clothing line is even more amazing! It’s hard finding a good quality, long lasting clothing to workout in that doesn’t show to much and I love the clothes! They are soft, stretcher, and all in all great to wear causal too! And budget-friendly too! I definitely recommend the product! It’s worth the bang for your buck!!🤗🤩
My insta is kaeleafeht25 btw!
April 14th, 2025 at 8:30 pm
@yawoftheshaft is getting back into a fitness routine!
I am @noodleball
April 15th, 2025 at 2:03 pm
I tagged @yawoftheshaft and others. My IG name is @toco11
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