This spring, Birks is making sustainability shine—literally. As part of its heartfelt Birks for Bees initiative, the iconic Canadian jeweller has unveiled its latest effort to support pollinator conservation across the country. And just in time for World Bee Day (May 20), it’s fashion with a cause you’ll want to wear.
In partnership with Pollinator Partnership Canada, Birks is launching a nationwide seeding program that will plant bee-friendly flowers in public spaces, community gardens, and municipal areas. These vibrant habitats are crucial for reversing habitat loss and supporting biodiversity—especially the hardworking bees that keep our ecosystems thriving.
At the centre of this mission is the Birks Beekeeper collection: elegant, nature-inspired jewellery that honours the quiet strength of beekeepers, pollinators, and everyday environmental stewards. The standout? The Birks Beekeeper Charity Bracelet—a minimalist piece with maximum impact. Every dollar from bracelet sales goes directly toward seeding efforts, and during the month of May, a portion of all Beekeeper collection sales will also support pollinator conservation nationwide.
From golden bangles to diamond-accented pendants, these are keepsakes designed not only to sparkle—but to help our planet flourish.
Explore the full collection at Maison Birks and help Birks turn beauty into biodiversity. —Noa Nichol
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