The Messy Look: 10 Products For Unkept Brows

For years we’ve been trying to “coif” our brows to look streamlined and precise. Enter: fluffy brows, which have much more volume. The new beauty trend for spring is unkept, thicker brows that are wilder and messier. From tools and magic elixirs to pencils, crayons, and pomades, here’s a roundup of products to achieve this look. —Jennifer Cox

Ilia In Frame Brow Gel, $33

This clear, lightweight brow gel sculpts and sets for a full, lifted look. The long-lasting formula is clinically proven to hold brows in place for eight hours with a natural, flake-resistant finish. With every wear, magical ingredients like hydrolyzed quinoa and a hair renewal complex help brows look their fullest and healthiest.

MAC Cosmetics Eye Brows Big Boost Fibre Gel, $34

This volumizing and buildable brow gel will boost your brow game, and offers perfectly polished to expertly untamed looks. This tinted formula effortlessly creates fuller, thicker, fluffier brows with small synthetic microfibers that build, define, and shape brow hairs. Its waterproof, sweatproof formula ensures colour and volume are locked in all day and night.

Rare Beauty by Selena Gomez Brow Harmony Flexible Lifting and Laminating Eyebrow Gel, $26, available at Sephora Canada

This weightless gel builds easily to sculpt and smooth brows for a brushed-up, laminated look. It’s never stiff, sticky, or crunchy, and works perfectly with all brow colours. The clear gel dries to a flake-, cake-resistant finish without leaving a trace. Its waterproof formula stands up to sweat and natural oils too.

Victoria Beckham FeatherFix Brow Gel, $45

FeatherFix brow gel meticulously separates, lifts, and defines each brow hair with a clinically proven 24-hour and waterproof formula for freshly groomed brows that won’t let you down. It has weightless 24-hour hold without dryness, crunch, or flakes. It’s also formulated with a sheer buildable tint, adding subtle definition. Think of it like a lip gloss versus a lipstick. 

Tarte Cosmetics brows for days™ framing gel, $34

Frame your brows with this clear brow gel that tames, shapes, and sets brows in place all day long. The waterproof formula ensures brows that won’t budge and creates the appearance of fuller brows with no icky residue. It has an easy-to-use handle and wand that deposits the perfect amount of product each time. Nourishing cucumber extract as well as glycerin strengthen the brow and increase shine.

Maybelline Superfluff Brow Mousse, $13

Brows go flat to fluff! Meet Superfluff Mousse for soft, full brows. It’s stiff-resistant, flake-resistant, and lasts all day long. This easy, natural-looking eyebrow gel comes with a fluff brush that softly fills and fluffs every brow hair. Its innovative airy volumizing mousse formula diffuses onto hair for a soft, full look. It’s available in four natural shades, from Soft Brown to Black Brown.

Yves Rocher 48H Brow Gel, $20

This brow gel is a combination of a new long-lasting natural formula and a precise fibre brush for tinted, disciplined, and lastingly fixed eyebrows. Composed of 89% natural ingredients, its formula is enriched with soothing cornflower water for a makeup result that combines performance and care. Light and non-sticky, it enhances, tints, disciplines, and maintains for 48 hours.

Anastasia Beverly Hills Dipbrow Pomade, $34

This is a full-pigment, fade-resistant, waterproof eyebrow pomade available in 11 shades to fill and detail eyebrows. The long-lasting, smudge-proof, buildable formula glides on smoothly to skin and hair, and allows time for blending before drying down completely to a matte finish. A professional-quality product, this eyebrow pomade allows for versatility in application, helping you achieve everything from natural-looking hair-like texture to bold definition for more dramatic brow looks.

Jane Iredale PureBrow Brow Gel, $39

Get flexible hold while grooming, shaping, and visibly thickening brows with his gel. A micro-spoolie brush allows for targeted, manageable application. It’s made from a proprietary blend of sea minerals to help make brows healthier, smoother, and more manageable. It’s available in clear and six natural-looking shades to add colour, depth, and highlights.

L’Oreal Kabuki Blender, $15

The Kabuki Blender is a soft and creamy crayon that glides on smoothly and easily for quick, even application. It creates full looking brows with a soft, natural finish. Use lightly for a natural look or build intensity for a statement-making brow look.