If swimsuit shopping feels like a personal form of torture, you’re not alone. It ranks right up there with hunting for the perfect pair of jeans or a foundation that actually matches your skin tone.
The usual culprits? Inconsistent sizing (tip: always go for separates) and the feeling that the only options on offer are glorified strings pretending to be fashion.
But it doesn’t have to be that way. This season’s swimwear proves you can look chic, feel confident, and actually be comfortable—yes, all at the same time. Whether you’re lounging poolside or heading to the beach, we’ve rounded up the most stylish trends and a few smart shopping tips to make the experience way less painful. —Sydney Yeager
Go Bold with Color Blocking
Color blocking is always a chic and bold option.
Black-and-white combos offer a timeless, elevated vibe, while bolder pairings give off a fun, confident energy. This trend’s beauty lies in its ability to sculpt: Strategic panels can create the illusion of curves, making it especially flattering for straighter body types.
Prefer something more understated? A color-blocked one-piece in neutral tones is a great choice for women with fuller busts as it offers support without sacrificing style.
Think About the Embellished Details
Sometimes it’s the little things that make the biggest splash. Embellishments are one of those little things. From floral appliqués to beading, or even sculptural hardware, these details can instantly elevate a swimsuit from basic to statement-making.
Right now, 3D florals are having a moment, but a sleek one-piece with sculptural details never really goes out of style.
These eye-catching accents are especially fun when you’re curvier, as you can opt for embellishments that draw out your curves and elongate your body.
The Tankini Is Back (and It’s Cooler Than You Remember)
One of the more unexpected trends this season? The return of the tankini. Yes, the same silhouette you might’ve worn at age 12 during a family beach trip—but hear us out. Today’s tankinis are anything but juvenile. Think sleek lines, bold prints, and fresh colors like butter yellow and cherry red, designed with a grown-up, fashion-forward twist.
It’s also a great option if you want a bit more coverage around your midsection or hips without sacrificing style. Bonus: the mix-and-match potential makes it easy to find a fit that works for your body, especially for pear-shaped or apple-shaped figures who want comfort and confidence.
Rethink the One-Piece
If the word “one-piece” makes you instinctively yawn, we get it. But today’s versions are far from basic. Designers are playing with unexpected materials, asymmetrical cuts, and bold patterns that turn the classic one-piece into a true fashion statement. Even a single off-the-shoulder strap or a striking texture can shift the vibe from practical to effortlessly cool.
These suits are especially great for hourglass and curvier figures, offering support while still letting you show off your shape. And for minimalists? A sleek, architectural one-piece can feel just as edgy as any bikini.
Swimsuit Shopping Hacks to Make the Process Less Painful
Swimsuit shopping isn’t always fun. But there are a few smart tricks we’ve found over the years that can make it a lot less painful (and a lot more successful):
- Shop separates: Rarely are we the same size on top and bottom, so buying bikinis as separates is key for getting the right fit. Bonus: it’s easier to mix and match styles for a more personal look.
- Move around in it: Sit, stretch, bend over in the dressing room or at home—if something’s riding up or sliding down, it’s not worth it.
- Pay attention to fabric: Thicker, double-lined fabrics tend to be more flattering and supportive. Ribbed textures can also add a sculpting effect.
- Try underwire or structured tops: Especially helpful if you have a larger bust and need extra lift or security.
- Don’t size up out of fear: Swimwear is designed to be snug when dry—going too big can lead to sagging and bunching once you hit the water.
- Order online, try at home: It’s less stressful and gives you time to see how it looks in natural lighting. Just make sure to check return policies.
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