Green Means Go: How ine+ Nutrition Is Helping Parents Thrive

Juggling work, kids, and daily chaos takes serious stamina—and Canadian brand ine+ nutrition might just be the quiet powerhouse fueling parents everywhere. Founded by wellness experts Elon and Talia, ine+ has created Super Greens, a clean, crash-free formula packed with over 50 nutrients to boost energy, focus, and immunity—no grassy aftertaste or sugar spike required.

In this Q&A, we sit down with the duo behind the brand to talk parenting, burnout, and how Super Greens became the secret weapon in their own homes. —Noa Nichol

What inspired you to create ine+ nutrition, and how did your experience in the wellness industry shape the development of Super Greens?

ine+ nutrition was an idea fueled by passion, knowledge, and lifestyle. Elon spending 20+ years in the health, wellness, and fitness industry—and Talia 10+ years in the medical field with a focus on reproductive medicine and women’s hormonal health.

We saw firsthand the gap between clean, high-quality supplements that taste good—and formulas that actually deliver real results.

Super Greens was created as a direct answer to that gap: a product that’s science-backed, third-party tested, and genuinely enjoyable to drink. Our mission from the start has been clear—empower people with nutrition that works, tastes great, and takes the guesswork out of daily health.

Parents are constantly juggling a million things—how does Super Greens specifically address the unique energy, focus, and immunity needs of busy caregivers?

We get it—modern parenting is the ultimate juggling act. Super Greens was designed as a one-scoop daily hack to cover your energy, gut health, immunity, and mental clarity. With a powerful blend of land and sea vegetable, rich in phytonutrients and cruciferous greens, plus natural prebiotics and antioxidants, it supports everything from sustainable energy (no crashes!) to immunity-boosting micronutrients. It’s your daily insurance policy—fast, effective, and totally fuss-free.

With so many greens powders on the market, what sets ine+ Super Greens apart in terms of formulation, taste, and effectiveness?

Honestly? The taste and bioavailability. So many greens powders focus on just cramming in ingredients—but we believe compliance = results. ine+ is known as Canada’s favourite and best tasting greens because we obsess over flavour and function. Each ingredient has been carefully chosen for their proven benefits from supporting detox to digestion.  In addition, we added healthy fats to allow for maximum absorption, so your body actually benefit from what you are taking.  Each scoop is packed with 50 premium superfoods and no fillers. Plus, we’re 3rd-party tested, NSF-certified, and formulated to be caffeine-free and vegan-friendly and proudly made in Canada. It’s wellness without compromise.

Can you tell us more about the science behind the blend—especially the role of adaptogens, prebiotics, and sea vegetables in daily wellness?

Absolutely. The backbone of Super Greens is its synergistic blend:

• Adaptogens like astragalus and alfalfa help your body adapt to stress, support hormonal balance, and promote overall resilience.
• Prebiotics (like inulin) feed your gut microbiome, which is crucial for immunity, digestion, and even mood regulation.
• Sea vegetables (spirulina, chlorella, barley grass) are loaded with bioavailable minerals, antioxidants, and detox-supporting nutrients that nourish and revitalize at a cellular level.
• Cruciferous greens and phytonutrients deliver additional antioxidant protection, helping to combat oxidative stress and support long-term wellness.

Together, they create a holistic trifecta of benefits—supporting energy, detoxification, immunity, and gut health—all in one scoop.

You’ve created a formula that appeals to adults and kids—how important was that versatility to your mission, and how have families responded so far?

It was everything to us. We wanted something the whole family could enjoy, because wellness shouldn’t be a chore or a solo mission. Our Super Greens are intentionally crafted to be kid-approved in taste while still being potent enough for adults. While we don’t specifically market to kids, our own 4- and 6-year-old daughters have been our biggest (and most honest!) critics from day one. They taste-tested every batch and are quick to tell us if something’s “yucky” or “not yummy enough.” Knowing that they not only love the final product but ask for it regularly gives us so much confidence in the flavour and quality.  Families have told us it’s their “non-negotiable” morning ritual now—and seeing kids enjoy it too has been one of the most rewarding parts of building this brand.

Sustainability is a core value for ine+ nutrition. What steps have you taken to ensure your ingredients and packaging reflect that commitment?

We’re proud to source responsibly harvested ingredients and keep our manufacturing local in Ontario to reduce our carbon footprint and support the local economy.  All of our packaging is recyclable, and we’re actively working toward minimizing plastic wherever possible—whether that’s through lightweight materials, eco-friendly inks, or exploring compostable options for the future. We also prioritize suppliers who share our commitment to sustainability, ensuring that every step of our process—from ingredient sourcing to production—aligns with our values. It’s an ongoing journey, and we’re transparent about where we are and where we want to improve because we believe true sustainability requires both accountability and action. Our mission is to create products that are good for your body and gentle on the planet.

We love the story behind the name—how else does ine+ nutrition balance science with simplicity to make wellness feel approachable, not overwhelming?

At ine+, our mission is simple: take the guesswork out of wellness. We know life is busy, and people are tired ofinformation overload. That’s why every product is backed by real science, clearly labeled, and designed for ease of use. One scoop, one sachet —done. We’re here to make people feel empowered, not overwhelmed. Wellness should feel like an upgrade, not another item on your to-do list.