From the creators behind @manesbymell x @itsamandapasceri comes the exciting launch of KEYP with a game-changing bonnet designed to protect hair and boost confidence.
After more than seven years of creating content, connecting with a dedicated beauty community, and navigating their own hair journeys, seesters Mell and Amanda have finally launched KEYP—a family-founded beauty brand. With a strong focus on solving the overlooked, everyday beauty problems that most people have simply accepted, KEYP has officially entered the chat with a bonnet designed to protect hair, improve sleep, and boost confidence!
What Is It
Meet the KEYP Asleep Bonnet: This exciting debut product is a bold reimagining of a staple item in hair care. Keep in mind that this is more than just a cap. The KEYP Asleep Bonnet is a game-changing 2-in-1 satin sleep cap and eye mask with a patent-pending design.
Thoughtfully engineered with an adjustable no-slip strap, it’s specially crafted to stay securely in place overnight with no slipping and no shifting. Plus, an innovative built-in fold-down eye mask blocks out light for true beauty sleep, while the clever StyleSecure Stitch lifts curls on top of the head to prevent flattening.
Why We Love It
The KEYP Asleep Bonnet is lined with vegan satin to seal in moisture and protect against breakage, reflecting KEYP’s commitment to both hair health and comfort. You can also shop the launch in three incredible mood-boosting shades—Dream Green, Mocha Moon, and Berry Sleepy.
Remember, a sleep bonnet helps protect all hair types (straight, wavy, curly, or coily) from breakage, frizz, and moisture loss overnight. It also helps preserve styles and supports overall hair health, so it’s a win-win! This is a must-add to your beauty routine because the KEYP Asleep Bonnet merges function with feel-good style, allowing you to look and feel your best.
So, Why KEYP?
Born out of real-life frustration and years of trial, error, and expertise, founders Mell (professional stylist and curl specialist) and Amanda (beauty creator who has personally overcome extreme hair damage) joined forces to create a brand rooted in practicality, protection, and self-love.
Whether it’s about better sleep, healthier hair, or simplified self-care, KEYP is here to offer tools that actually work—no fluff, no compromises.
Learn more and shop the KEYP Asleep Bonnet at www.keypbeautiful.com. —Samantha Vecchiarelli
Photos by @wademuir, @kierandarcyphoto
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