Electrolytes For Your Lips? Meet Milk Makeup’s Newest Balm

What first comes to mind when you hear “electrolytes”? Is it sipping a Gatorade after an intense sweat session? Or maybe pouring some Liquid I.V. into your water the morning after a boozy night on the town? The newest launch from Milk Makeup may change that. Packed with electrolytes, the new Balmade Electrolyte Lip Balm delivers a delicate wash of colour while hydrating your pucker for all-day comfort.

If you haven’t brushed up on your science facts recently (we don’t judge), electrolytes are substances that carry an electrical charge when they’re dissolved in water. Balmade calls on the charge from an electrolyte complex of magnesium, copper and zinc to push thirst-quenching hydration beyond the surface of your lips for real results. Gone are the days of tinted lippies that only treat the surface of your skin!

Dry lips in need of some extra lovin’ will also be pampered with banana juice to helps lock in hydration, coconut extract to smooth and condition the skin, and aloe extract to provide soothing relief to seriously chapped lips.

Available in seven fabulous shades inspired by the flavours of sports drinks (think raspberry, citrus lemon, white peach, and melon punch—yum!), these balms give your lips a subtle sweep of pigment and a hit of glossy shine that’s perfect for all day wear. When you’re in the mood for a more intense look, layer Balmade over your favourite lipstick to enjoy a shinier, plumper pout.

Shop online right now or head to a Sephora store on June 22 to get your hands on this juicy launch. —Christina Zisko