Power Meets Pilates: STRONG Lands In Vancouver (Win!)

Vancouver’s fitness scene has officially levelled up. Meet Goli Hashtroudi Cramer—Pilates instructor, influencer, and the force behind the city’s first-ever STRONG Pilates studio, opened May 31, 2025. Combining reformer Pilates, strength training, and cardio via a game-changing Rowformer machine (yep, part reformer, part rower), STRONG delivers a full-body, low-impact burn designed for everyone—from first-timers to elite athletes. We caught up with Goli to chat about why STRONG is more than just a workout—it’s a movement. —Noa Nichol

What inspired you to bring the STRONG Pilates concept—and the Rowformer—to Vancouver?

After 25 years in the health and wellness space and a move from Dubai to Vancouver, I noticed a real gap in the market. Vancouverites are incredibly wellness-conscious, but I felt there was room for something truly unique—something that fused mindfulness with intensity and fun. When I discovered STRONG Pilates and experienced the Rowformer firsthand, I knew it was exactly what this city needed: fun, effective, and unlike anything else.

For those new to the Rowformer, can you explain how it works and what sets it apart from traditional Pilates reformers?

The Rowformer is a total game changer. It combines a Pilates-inspired reformer with a cardio rowing machine, allowing you to move seamlessly between strength training and endurance work, just like our bikeformer. Traditional reformers focus on control and mobility—this takes it to the next level with power, pace, and a full-body burn, all while staying low-impact and joint-friendly.

STRONG is described as high-intensity yet low-impact—how does the workout strike that balance, and who is it best suited for?

It’s all about smart, intentional movement. STRONG is designed to elevate your heart rate and challenge your muscles without the pounding impact of traditional HIIT. That makes it accessible to everyone—from beginners and post-injury clients to elite athletes. It’s a workout that respects your body while pushing your limits.

As a Pilates instructor and influencer, how has your own approach to fitness evolved, and how does STRONG reflect that evolution?

I used to chase intensity for the sake of it—more was always better. But over time, I’ve learned to train smarter, not harder. STRONG reflects that shift: it’s about efficiency, variety, and longevity. It challenges both body and mind, but in a way that’s sustainable and joyful. It’s brought the fun back into fitness for me.

What was the process like opening a fitness studio in Vancouver’s competitive wellness space, and what makes STRONG stand out?

Opening in a city like Vancouver—where wellness is a lifestyle—meant we had to bring something truly different. The process was intense but incredibly rewarding. STRONG stands out because it’s not just another Pilates or HIIT studio. It’s a fusion of both, powered by innovation. We’re the first in Vancouver  to introduce both the Rowformer and Bikeformer, and that’s just the beginning.

With Pilates becoming more popular among men and elite athletes, how are you hoping to make STRONG an inclusive space for all?

Inclusivity has been my mission from day one. We’ve created a space that’s performance-driven but welcoming. From our branding to our instructors to the energy in the room—everything says, “You belong here.” Whether you’re a seasoned athlete or stepping into a studio for the first time, STRONG is for you.

What can first-timers expect from their very first STRONG class—and what’s your best tip for someone just getting started?

Expect to sweat, laugh, and surprise yourself. The class moves fast, but our instructors are there to guide you every step of the way. My best tip? Don’t overthink it. Come with an open mind, go at your own pace, and trust the process. The magic happens when you let go of expectations and enjoy the moment.  At STRONG we suggest to start with STRONG Body class.

Beyond the workouts, how do you envision the STRONG studio becoming a wellness hub or community space for Vancouverites?

We’re building more than a fitness studio—we’re creating a community. From wellness events and workshops to post-class hangs and local brand collaborations, STRONG is a space where people connect, grow, and feel inspired. It’s about movement, yes—but also about belonging.

Any top workout tips/advice?

Consistency always wins. Listen to your body, fuel it well, and don’t underestimate the power of recovery. And most importantly—find movement that brings you joy. That’s the key to making it a lifestyle, not a chore.

Win! 1 of 2 “The STRONG Experience” 10-Day Packs!

Two lucky Lower Mainland, BC winners will each receive a $50 “The STRONG Experience” 10-Day Pack from STRONG Pilates! To enter, head over to Vita Daily on Instagram, follow @strong_coalharbour and @vitadailymedia and make sure to fulfil all the entry rules in the caption of the corresponding contest post. Contest opens June 25, 2025 and closes July 1, 2025. Complete contest rules and regulations here. Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.