Nostalgia never looked so shiny. In celebration of 25 years of lip gloss domination, Lancôme is reviving its cult-favourite Juicy Tubes with a campaign that’s equal parts high-shine and heartthrob. From 2000s queens like Hilary Duff and Gabrielle Union to icons like Chad Michael Murray and Ed Westwick, the viral “Juicy Kissing Web” took over social feeds this summer—reminding us that some Y2K trends are simply too good to leave in the past.
And let’s be real: kisses are better with Juicy Tubes.
The OG gloss-in-a-tube is back in 10 irresistible shades—including two new latte-inspired launches. Say hello to Lavender Latte (a dreamy periwinkle-purple with lilac reflects) and Cocoa Macchiato (a sheer mocha hue with a touch of pink sparkle). Both shades were brewed to perfection, with Lavender Latte doubling as a nod to new Lancôme ambassador Olivia Rodrigo (born on Feb 20 a.k.a. shade #20).
Loved for its signature candy scent, 4-hour hydration, and oh-so-glossy finish, Juicy Tubes remains the original it-gloss. From clear to glittery, from rosy to rich, it’s still the one gloss to rule them all—and its easy-to-squeeze applicator makes it a must-have for every pocket, purse, or Y2K shoulder bag.
Retailing for $35 CAD, Juicy Tubes are available at Lancôme.ca, Sephora Canada, and Shoppers Drug Mart. Whether you’re reliving your early 2000s beauty era or discovering the magic for the first time, one thing’s for sure: the glossier, the better. —Noa Nichol
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August 16th, 2025 at 3:35 am
https://vitamagazine.com/
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