Fashion & Shopping

The Portuguese Aesthetic Is Here—And It’s Joyfully Maximalist

July 15, 2025

Fashion & Shopping

Street style is having a Portuguese fashion moment. Leading the way? Influencer darlings Vicky Monetary and Caetana Botelho Afonso, who are serving coveted #ootd posts—and plenty of joy—with every clip. Picture a swirl of texture, bold colours, and pattern clashing that just works. Maximalist with soul, Portuguese style is the playful riot we need right now—an exuberant antidote to Scandi minimalism and whisper-soft quiet luxury.

This look is all about the more-is-more mentality: think clashing prints in perfect harmony, colour turned all the way up, and natural textures layered to perfection. Ready to add a little Lisbon to your wardrobe? Here’s how. —Lauren Walker-Lee

Marimekko Buklee Puhveli Skirt

Nothing says Instagram-worthy Porto moment quite like Marimekko. Their Buklee Puhveli Skirt ($203) features a voluminous A-line cut in organic cotton poplin—and makes a strong case for the statement maxi. Pair it with slides or heels to glide from day to night with ease.

BIKO Siena Collar Necklace

Summer jewellery rule: beads, beads, beads. The BIKO Siena Collar ($459) is handmade with hand-blown, custom-painted glass beads, each dripping with abstract charm. It looks like a European vacation souvenir you stumbled upon in a tucked-away boutique.

Veronica Beard Bouvier Top

Retro-inspired and just the right amount of textured, the Bouvier Knit Button Down Shirt ($378) channels Portuguese surf town meets ’70s California. It’s relaxed, versatile, and even better paired with the matching Zosia Pants ($328).

Jude Silver Fish Pendant

No Portuguese-inspired look is complete without a fish pendant. Canadian jewellery brand Jude’s Silver Fish Pendant ($175) is making waves across necks everywhere, and it comes in five sizes and three cord colours for custom styling.

Maguire Velas Azure Ballerina

These electric blue flats ($240) by Maguire—made in Portugal, of course—put a sporty spin on the ballet flat trend. Eye-catching yet comfy, they look amazing with earthy tones and bare legs.

COS Oversized Clutch

Balance all the bold with COS’s Oversized Soleil Clutch ($135). Its curved woven silhouette brings artisanal modernity to maximalist dressing, making it the perfect finish to your look.

Sezane X Andion Zelia Blouse

Embroidery is essential. The Zelia Blouse ($195) features a scalloped hem, tie-front neckline, and a whisper of skin. It’s equally at home over a bikini or tucked into a vibrant maxi skirt.

Bela Caro Pareo Skirt

Canadian knitwear label Bela Caro brings its expertise to summer dressing with the baby alpaca Pareo Skirt ($200). Lightweight yet warm, it layers beautifully and works year-round.

Mr. Boho Marsh Sunglasses

Dabble in the trend with these sculptural, statement-making Marsh Sunnies ($98). A little offbeat—in the best way—they’re the gateway to bold colour play.

Hermès C’est la Fête Twilly

Hermès scarves are having a serious street style comeback. If you’re not ready to splurge on a carré, try the Twilly ($280) wrapped around your wrist, neck, or bag for a surrealist wink of luxury.

Coach Jonie Bag

The Jonie Bag in fuchsia ($217) is your punctuation mark. Half crescent, half boho, it transitions seamlessly from wristlet to shoulder bag thanks to a detachable strap—small but mighty.

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