Crack Open The Cool: Roots + Canada Dry Serve Up The Ultimate Summer Collab

Some things just make sense together—peanut butter and jelly, dock days and dive bombs, ginger ale and … Roots? Yes, you read that right. Two of Canada’s most iconic homegrown brands have teamed up to drop what might just be the crispest collab of the season: the Canada Dry x Roots Summer Collection.

Launching July 25, this limited-edition capsule delivers the kind of effortless cool that feels tailor-made for lakefront lounging, road trip playlists, and late-night campfires. But this isn’t just merch—it’s a celebration of Canadian heritage, laid-back nostalgia, and style that doesn’t try too hard. It’s where fashion meets fizz, and the vibe is nothing short of refreshingly retro.

Designed in partnership, the collection pulls direct inspiration from vintage Canada Dry advertising and classic Canadian summer moments—the kind that live rent-free in your memory. At the heart of it all? Two made-in-Canada heroes. First, a supremely soft, oversized hoodie made with organic cotton, finished with a co-branded logo that mashes up the iconic Roots beaver and the regal crown from the Canada Dry label. Second, two ultra-comfortable graphic tees that bring a blast of playful soda-shop energy, complete with designs that nod to old-school ginger ale ads.

“The collection is about connection,” says the team behind the collab. “It’s about those moments only a Canadian summer can bring—hanging out with friends, kicking back with a cold drink, and feeling like you’ve got nowhere to be except right here, right now.”

Both pieces are gender-free, relaxed in fit, and meant to be lived in. Whether you’re curling up on a cottage couch or wandering the city streets, they’re equal parts comfort and statement—designed to feel as good as they look.

And because a collection this cool deserves an equally cool launch, fans in the Greater Toronto Area can shop the drop in real life from July 25 to 27 at a special Canada Dry x Roots pop-up at The Well. Think: summer camp vibes with a twist—complete with complimentary Canada Dry sips and a full sensory throwback to summers past.

This collab may be limited edition, but its energy is forever: carefree, iconic, and proudly Canadian. So if your summer wardrobe could use a refresh—and you’re craving something that blends heritage with hype—this is your sign to hit roots.com on July 25. Just don’t be surprised if your closet starts feeling a little more bubbly. —Noa Nichol