Toronto, get ready to lace up—Leo Messi is coming to town, and he’s on the hunt for the world’s next big names in soccer. That’s right: the Más+ by Messi 1v1 World Crown is making its only Canadian stop right here in the 6ix on August 16, and the competition is set to be as fierce as the midday sun on a turf field.
The tournament is part street-football showdown, part global talent search, and all heart. Co-founded by Messi himself, Más+ by Messi isn’t just a hydration drink—it’s a movement. The 1v1 World Crown marks the brand’s first-ever international event, and Toronto is one of just five cities around the world selected to host a qualifier. Winners from each city will head to the finals in Miami, where the GOAT himself will crown the male and female champions—and hand them a cool $5,000 cash prize each.
With Canada currently riding a serious soccer wave (hello, 2026 World Cup hosts and Olivia Smith breaking global records), the timing couldn’t be better. This isn’t just a flashy event—it’s another major moment in our growing soccer story.
“This tournament is pure sport,” Messi says. “It isn’t just about finding champions; it’s about incredible, undiscovered talent showing the world what they can do.” And yes—he’s excited to see what Toronto brings to the pitch: “You can clearly see the passion for football here. I’m looking forward to seeing what kind of talent is discovered.”
What’s the game plan?
The format is simple, fast, and electrifying—think street soccer meets gladiator arena. In 1v1 matchups, players switch between attacker and defender every round. The first to 3 points advances. It’s gritty, it’s personal, and it’s designed to spotlight pure skill, strategy, and swagger.
Want in? You can enter through pre-qualifiers or submit a video online for a Wildcard slot straight to Miami. But act fast—Toronto applications close August 10, and spots are limited.
The event takes place at Central Tech Stadium on August 16 and promises to be a front-row seat to the future of the sport. So whether you’re a baller with something to prove or a fan ready to see history in the making, this is one pitch you’ll want to be on—or beside.
TL;DR
- 🏆 Toronto qualifier: August 16, Central Tech Stadium
- 💰 Prizes: $5,000 each for male and female champs
- 👑 Final in Miami, crowned by Messi
- 🎥 Wildcard entries accepted via video
- 🧃 Brought to you by Más+ by Messi, the hydration drink built for peak performance
Soccer in Canada? It’s no longer a maybe—it’s a movement. —Vita Daily
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December 9th, 2025 at 4:19 am
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December 18th, 2025 at 2:07 pm
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January 15th, 2026 at 6:10 am
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