Ultimate “It” Girl Beachwear & Beach Bag Essentials (Fashion + Beauty Edition)

Think effortless. Elevated. Essential. This is everything the “It” girl tosses into her beach bag, and the looks she wears while soaking up the sun. —Samantha Vecchiarelli

Rhode Glazing Mist

Get the “It” girl glow with the Glazing Mist from Rhode. Providing clinically proven hydration, this is a beach bag must-have for refreshed, nourished, and super supple skin. You’ll definitely want this mist on hand for a beach selfie this summer! 

MERIT Bronze Balm

The Bronze Balm by MERIT offers beach-ready glow in an instant! This is because it delivers natural warmth and soft definition with zero streaks or orangey tones. Plus, the bronzer’s sheer, buildable formula is impossible to mess up, making it perfect for a quick swipe post-swim or before a beachside photo op.

Tatcha Silk Sunscreen SPF 50

Every “It” girl has SPF on hand when heading to the beach! This Silk Sunscreen by Tatcha is the ultimate multitasking suncare essential that protects from UVA/UVB rays and premature aging while delivering instant hydration, visibly evening skin tone over time. Plus, it features a water-resistant, sweat-proof, sensitive-skin-safe formula.

SheaMoisture Coconut & Hibiscus Smooth & Shine Oil

We love the SheaMoisture Smooth & Shine Oil for our beach bag because it’s an ultra-lightweight oil that smooths frizz, boosts 4× more moisture, and helps add luminous shine to strands without weighing your hair down.

Glow Recipe Watermelon Glow Niacinamide Dew Balm SPF 45

Say hello to your new fave “It” girl beach bag essential! This Glow Recipe Dew Balm SPF 45 is perfect for on-the-go touch-ups, featuring an innovative, Korean-inspired SPF 45 balm formula that protects against UVA/UVB rays, evens tone, and prevents hyperpigmentation. 

Guerlain

The Guerlain Aqua Allegoria Mandarine Basilic Hand Cream is a luxurious “It” girl beachbag essential, blending skincare and fragrance in a travel-friendly bottle. Enriched with beeswax butter and over 97% natural-origin ingredients, this lightweight cream both hydrates and nourishes hands without the greasy feel.

Naturium Dew Glow Moisturizer SPF 50

We’re obsessing over this TikTok-viral SPF must-have for our beach bags. The Naturim Dew Glow Moisturizer is an invisible SPF 50 PA++++ moisturizer formulated to deliver high-protection sun care with a dewy, radiant finish. Plus, niacinamide and ethyl ascorbic acid work to visibly brighten and even your complexion.

Blue Lizard Sensitive Mineral SPF 50 Spray

This gentle yet powerful SPF 50 mineral spray from Blue Lizard is ideal for sensitive skin, delivering 80 minutes of water-resistant protection with a clear-drying, fragrance-free formula enriched with soothing aloe. Trust us, this is an effortless “It” girl essential for your next sunny getaway!

NARS Hot Escape Cheek Palette

This NARS Cheek Palette is a go-to for summer, featuring sunlit blushes, bronzer, and a highlighter for a radiant, sunkissed glow. This truly brings pure “It” girl energy for your beach bag!

Loving Tan Deluxe Freckle Pen

Using a naturally derived DHA blend to create long-lasting faux freckles, this Loving Tan Deluxe Freckle Pen is formulated to give every “It” girl that effortlessly sun-kissed, beachy look without the sun damage.

Kylie Cosmetics Peach Mango Lip Butter

The Kylie Cosmetics Peach Mango Lip Butter is an ultra-hydrating lip care essential that delivers silky, 24-hour moisture while protecting and strengthening the skin barrier. Every “It” girl will have this go-to in their beach bag this summer!

Lancôme Juicy Tubes

The Lancôme Juicy Tubes Ultra Shiny Lip Glosses are a beach bag must-have because they’re formulated to keep lips luscious and cushioned thanks to 4 hours of lasting hydration. These are super nostalgic, making them an “It” girl staple for summer!

Summer Fridays Sheer Skin Tint

If you’re after some additional coverage while out and about at the beach, be sure to pack the Summer Fridays Sheer Skin Tint for a sheer wash of color and natural coverage. The deeply hydrating formula is perfect for “It” girls who want a fresh, effortless glow on the go.

Bioré Aqua Rich UV Invisible Face Mist SPF 50

The Bioré Aqua Rich UV Invisible Face Mist is an essential for every “It” girl’s on-the-go beach bag. This is because it provides lightweight, invisible UV protection that effortlessly sprays on under or over makeup, making it an essential, no-fuss sun defense.

Bubble

We’re popping the Bubble Bounce Back Balancing Toner Mist into our beachbag because it offers a refreshing and hydrating boost that helps balance skin and control shine. As a result, it’s perfect for on-the-go skincare during beach days or summer travels.

Aritzia

Aritzia has teamed up with NYC’s Thistles for its stunning debut eyewear capsule, presenting two exclusive designs (The Coco and The Joan) with one in a one-of-a-kind colorway. Every “It” girl will have these as part of their go-to beachwear looks this summer because each piece is meticulously handcrafted from premium materials and will instantly elevate any fit.

Dynamite 

The Poplin Halter Top from Dynamite is a super cute summer essential to keep in your beachwear rotation because its soft, breathable cotton poplin fabric and flattering halter silhouette keep you cool and chic while checking out the latest beach club. 

Bydee 

The Bydee Bahia Top in La Ceiba and the Bahia Mini Skirt in La Ceiba are a picture-perfect pairing for your next beach-ready look. Featuring luxe satin fabrication, a gorgeous tropical print, and effortless two-piece styling that transitions perfectly from sun-soaked lounging to seaside cocktails, this is a beachwear must-have! 

SHEIN

The SWIM OASIS Star Fish Set from SHEIN features a stunning wavy one‑shoulder top and metal starfish accents, complete with high‑cut shorts and a mesh skirt overlay. We love this look because it’s the perfect “It” girl wardrobe staple thanks to its whimsical coastal detailing.

Triangl

This Vinca-Cote Blue Velvet Triangle Bikini Set from Triangl is making waves as a must-add to cart this season. This beachwear standout offers a luxurious velvet texture and features fully adjustable ties, ensuring customizable comfort all around.

BRU Eyewear 

The Cannon shades from BRU Eyewear are a beach-ready “It” girl essential thanks to their minimalist yet statement-making stainless-steel frames with scratch-resistant nylon lenses. Plus, they feature ultra-flexible spring hinges for all-day comfort, and an effortlessly cool cat‑eye wrap silhouette. 

Boohoo

The Linen Oversized Pocket Front Beach Shirt from Boohoo is a classic “It” girl beachwear staple. This breezy oversized shirt combines relaxed, linen-look breathability with a chic design and handy chest pocket. It’s perfect for effortlessly layering over swimwear or styling as a mini-dress this summer.

EZILI SWIM

The Aura sarong from EZILI SWIM is a beach bag essential for any “It” girl this summer because of its dusky-pink, semi‑sheer knit fabric that makes it super versatile. You can effortlessly dress it up for any occasion! 

SLATE Swim

The Arden Top in Matcha from SLATE Swim is a super cute beachwear essential this season. We love this sleek update to the classic triangle bikini featuring adjustable shoulder straps and a tie‑back for perfectly customized support. Plus, it offers a sculpted, second-skin fit that feels both minimal and luxurious.

Aritzia

Aritzia’s Cruiselinen fabric is a must-have for “It” girl beachwear because its lightweight, breathable blend keeps you cool and effortlessly chic. We especially love the Aria Dress because it embodies that relaxed yet polished seaside vibe.

Victoria’s Secret

The Victoria’s Secret Beachwear Cotton Gauze Halter Tiered Mini Dress is the perfect “It” girl beachwear must-have because it can be worn as an effortlessly cool cover-up or mini dress. Featuring lightweight, breathable fabric and chic drape, this is a staple for layering over a swimsuit or styling solo for sun-to-sunset beach dates.

Pink Palm Puff

The Hawaii Hibiscus Hoodie in Blush from Pink Palm Puff is a cozy “It” girl must for your beachwear rotation because it’s packable yet bold, blending soft oversized comfort with tropical hibiscus motifs. Trust us, this is ideal for laidback, breezy beach nights.

White Fox

The Ocean Chill Bikini Top Safari Chaos from White Fox is an “It” girl essential that features a daring animal print with a sleek, minimalist silhouette. Plus, it offers details such as adjustable straps and a flattering fit that pairs effortlessly with high-waisted bottoms or a sheer sarong, making it perfect for a bold, yet beach-ready look.