Tate McRae’s Hydro Boost Glow-Up

Pop superstar Tate McRae has a lot on her plate this year—finishing her new album So Close to What, gearing up for her Miss Possessive tour, and, oh yes, becoming the new global face of the very skincare brand she grew up using.

Neutrogena has tapped the Canadian-born chart-topper for its latest Hydro Boost campaign, and for McRae, the partnership feels like coming full circle. “It’s such an honour,” she says. “Growing up with the brand and seeing all the pictures and billboards, getting to be part of it feels surreal and so authentic.”

Her connection to Hydro Boost runs deep—the moisturizer was the first skincare product she ever bought with her own money, and it’s still part of her pre-show ritual today. Before stepping into her confident, on-stage alter ego, she starts with the Hydro Boost Gel Cleanser followed by the Gel Moisturizer to create a smooth, hydrated base for her signature natural, glowy makeup. “Keeping my skincare simple and clean feels like a breath of fresh air,” she says. “Then I can play around and do whatever I want with my lip and eye makeup.”

That minimal-yet-effective approach to beauty mirrors McRae’s off-stage self-care. Between tour rehearsals, viral TikTok dances (her “It’s ok, I’m ok” choreography became a global fan-favourite), and music video shoots, she makes time for small rituals—like Epsom salt baths, journaling, and a gentle nighttime routine—to help her recharge. “We’ve all been there—those moments where your brain just won’t stop spiralling,” she says. “That’s why I’m obsessed with Hydro Boost. It keeps my skin hydrated and reminds me that skincare doesn’t have to be complicated to work.”

For those ready to try McRae’s go-to lineup, Neutrogena has even curated the Tate McRae Refresh & Hydrate Set—a travel-friendly trio featuring Hydro Boost Cleansing Gel, Hydro Boost Water Gel Moisturizer, and ultra-soft makeup remover wipes. But that’s just the start. The Hydro Boost collection also includes the Hyaluronic Acid Serum for a five-week skin-smoothing boost, a Water Cream that delivers up to 72 hours of hydration, and the Tinted Mineral Sunscreen for protection with a radiant finish.

In other words, if McRae’s album title has you wondering what she’s So Close to, the answer might just be: dewy, healthy, never-too-fussy skin. —Vita Daily