Barbie Meets Quo Beauty: A Glam Collab That’s All About Confidence & Self-Expression (Win!)

This summer, two icons have joined forces for a beauty moment worth clearing shelf space for. Quo Beauty has teamed up with Barbie for its first-ever brand collaboration—a 23-piece collection of playful cosmetics, hair accessories, bath sets, and storage that’s as bold, vibrant, and unapologetically fun as the icons behind it. We caught up with Jenifer Gerlach Martin, Senior Director of Quo Beauty at Shoppers Drug Mart, to talk about the inspiration behind the partnership, how the collection celebrates individuality, and why this collab is destined to be a beauty-lover’s dream. —Noa Nichol

Barbie has had countless looks over the decades—if she were getting ready with this new collection today, which product do you think she’d reach for first?

Choosing from the Barbie™ X Quo Beauty® collection is a delightful challenge because everyone’s “get ready” routine is a creative expression of their unique style and personality. You might start by prepping your hair with the playful 3PC Hair Set, then add some flair with the Mini Curling Iron Set. Blend your base flawlessly with the Blending Sponge Trio, splash on some hydrating colour with the Peptide Lip Tint and seal the look with a vibrant Flash Dry Nail Enamel. This collection is all about celebrating your creative individuality—mix, match, and have fun making a look that’s 100% YOU, every step of the way!

This is Quo Beauty’s first-ever brand collaboration—how did Barbie earn the top spot for this milestone moment?

Barbie and Quo Beauty are a dream team—both champion empowerment, inclusivity, and care for the planet. Barbie inspires big dreams and builds confidence through imagination and self expression, while Quo Beauty offers trendsetting products thoughtfully crafted with sustainability in mind, helping individuality shine. Together, they create fun, stylish, and creative ways for everyone to express their true selves.

The collection has everything from dreamy curls to bubble baths—what’s your personal favourite way to go “full Barbie” with these products?

If I were to step into Barbie’s sparkling heels, I’d embrace the Quo Beauty collection as my go-to for all-day confidence and style. I’d start with iconic bouncy curls, flawless skin from the blending sponge trio, and bold Peptide Lip Tint—every detail polished to perfection. I’d carry that poise into the day, nails ready for any occasion, then unwind in a vanilla shea bath with the luxe self-care kit. Living the Barbie way means leading with grace, being empowered to own every moment, and celebrating just how amazing you already are. This collection isn’t just beauty—it’s the power to live your best day, every day.

Barbie is all about self-expression—how does this line encourage fans to play, experiment, and find their own signature style?

Barbie is all about celebrating your unique self and fearless self-expression. This Barbie™ X Quo Beauty® collection invites you to play, experiment, and create your own signature style—from soothing self-care rituals to bold beauty looks with vibrant lips, bouncy waves, and iconic nails. With versatile tools and travel-ready glam essentials, you have everything you need to mix, match, and shine on your terms. Step into your power and express your one-of-a-kind Barbie magic anywhere, anytime!

If you could plan the ultimate Barbie-inspired beauty day, what would it look like from morning glam to nighttime self-care?

The ultimate Barbie-inspired beauty day with Quo Beauty is a playful celebration of getting ready and unwinding with flair and fun. Kick off your morning by crafting a glam look that’s all you—bold, bright, and full of personality—inviting creativity and confidence to shine through every swipe and style. Throughout the day, mix and match your favorite beauty touches like a pro, adding pops of colour and sparkle that make you feel unstoppable. When the day winds down, dive into a fun and luxurious self-care ritual that pampers your skin and lifts your spirits, turning relaxation into a joyful, feel-good moment. This beauty day is your personal Barbie adventure, full of charm, magic, and the freedom to express your most dazzling, unique self from sunup to sundown.

Win! An Epic Barbie™ X Quo Beauty® Prize Pack!

Congrats Sahar T. of Hamilton, ON, who will receive an Epic Barbie™ X Quo Beauty® Prize Pack, including:

• 1 x Barbie™ X Quo Beauty® Peptide Lip Tint
• 1 x Barbie™ X Quo Beauty® Superfine Liquid Liner (Jet Black)
• 1 x Barbie™ X Quo Beauty® Powder Blush (Pink Passion)
• 1 x Barbie™ X Quo Beauty® Flash Dry Nail Colour
• 1 x Barbie™ X Quo Beauty® Xtreme FX Nail Colour
• 1 x Barbie™ X Quo Beauty® Faux Nail Kit with Glue
• 1 x Barbie™ X Quo Beauty® Powder Puff
• 1 x Barbie™ X Quo Beauty® Blending Sponge Trio
• 1 x Barbie™ X Quo Beauty® Reusable Under-Eye Gel Pads
• 1 x Barbie™ X Quo Beauty® False Lash
• 1 x Barbie™ X Quo Beauty® 3pc Silicone Bottles
• 1 x Barbie™ X Quo Beauty® Self Care Set
• 1 x Barbie™ X Quo Beauty® Hard Cosmetic Case
• 1 x Barbie™ X Quo Beauty® 3pc Hair Set
• 1 x Barbie™ X Quo Beauty® Appliance Set
• 1 x Barbie™ X Quo Beauty® Bath Set

Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.