How Tilt Beauty Is Making Makeup Accessible To All

At just 22, Aerin Glazer is shaking up the beauty industry with Tilt Beauty—a brand built on the belief that beauty should be accessible to every body. Born from her own experience living with psoriatic arthritis, Aerin has reimagined packaging, formulas, and design through the lens of inclusivity. In only five months, Tilt has already racked up accolades from the Arthritis Foundation, DIELINE, and the Braille Institute, proving that accessibility and style can go hand in hand. We sat down with Aerin to talk about Tilt’s mission, her personal journey, and how she’s rewriting the rules of beauty. —Noa Nichol

Tilt Beauty is redefining what it means to be inclusive in the beauty space. What was the spark that inspired you to create a brand with accessibility at its core?

The spark came from my own experience. Living with Psoriatic Arthritis, I realized how many beauty products just weren’t made with people like me in mind. Simple things like opening packaging or applying mascara became frustrating or even painful. I kept thinking, why isn’t anyone talking about this? Why isn’t there a better way? That realization is what led me to create Tilt Beauty. I wanted to build a brand where accessibility isn’t an afterthought. I set out to create products that prioritize accessible design without sacrificing aesthetics.  Too often, accessible products feel clinical, stripping away the joy and beauty that should come with using them.  It’s my goal to make high-performance products that are as covetable as anything else out there.

In just five months, Tilt has achieved incredible recognition—from the Arthritis Foundation to the Braille Institute. How does it feel to see your vision resonate so powerfully, so quickly?

It honestly feels surreal. When I first started Tilt Beauty, I was just trying to solve a problem I had personally faced for years and that I knew many others experienced as well. I knew there had to be a better way, but I was not sure if the industry was ready to embrace accessibility in a real, meaningful way. To now see organizations like the Arthritis Foundation, The Psoriasis Foundation,  and the Braille Institute recognize our work, it means everything. It tells me that this conversation is long overdue and that people are ready for change. More than anything, it makes me hopeful that we are shifting the beauty industry in a direction that finally includes everyone. This is just the beginning, and I cannot wait to keep building on this momentum.

Can you walk us through the process of designing Tilt’s packaging? What were some of the most important considerations when it came to functionality, especially for those with mobility or vision challenges?

Designing Tilt’s packaging was one of the most challenging but rewarding parts of building the brand. I cold called so many industrial designers trying to find someone who believed in accessible beauty as much as I did. Most told me it was too difficult or too niche, but I knew how real the need was. It’s anything but niche: 1 in 4 Americans have a disability, and less than 4% of personal care products are made with us in mind. Every component we created is custom-tooled, which meant longer timelines and constant testing. We rethought everything—from packaging shapes to textures—to make sure our products actually work for people with chronic pain or limited mobility. Functionality was always key. We added an easy-open tear strip to make unboxing simple and included braille on every box to support low vision users. It took years of learning, testing, and refining, but we created something that truly puts accessibility first without sacrificing a really beautiful aesthetic.

You’ve spoken openly about your journey with Psoriatic arthritis. How has your lived experience shaped the formulations and features of Tilt’s debut products?

Tilt Beauty was born out of personal need. Growing up with Psoriatic Arthritis, I constantly struggled with products that just weren’t made for people like me. My hands would shake when applying mascara and I kept thinking, there has to be a better way. That’s what inspired me to create Tilt Beauty—a brand where accessibility and joy can exist together. My lived experience shaped everything, from the way the products are designed to how they feel in your hands. I wanted to make sure that no one has to choose between functionality and fun when it comes to beauty. This brand is about inclusion, empowerment, and finally feeling seen.

The Grip Stick and Lashscape Mascara are both beautiful to look at—but even more impressive is what’s inside. What do you hope users feel when they pick up one of your products for the first time?

When someone picks up a Tilt Beauty product for the first time, I hope they feel seen. I hope they feel like this was made for them because it was. Every curve, every texture, every ingredient was chosen with the intention to be easier to hold, easier to use, and still feel beautiful and luxurious. With Lashscape Mascara, we didn’t just want it to perform, we wanted it to empower. From the ergonomic grip and shortened wand to the lash-loving ingredients like peptides and ceramides, it’s designed to deliver control, comfort, and wow results. The Grip Stick is the same. It’s buttery, hydrating, and effortless with a case that fits naturally in your hand—and allows you to open it with one hand. These products are personal to me. I wanted them to feel like tools of self-expression, not barriers. My hope is that the second someone holds one, they feel included, confident, and excited to use it.

Sustainability and accessibility rarely go hand in hand. How were you able to design products that are both refillable and inclusive?

That was one of the biggest challenges from the start, but it was a non-negotiable to me. Sustainability and accessibility are often treated like separate goals, but I believed we could do both without compromise. We worked closely with our design partners to create packaging that is not only refillable but also easy to open, hold, and use, especially for those with chronic pain or limited mobility. Every Tilt Beauty component is custom-tooled, which allows us to build features like ergonomic grips and magnetic closures while still reducing plastic waste by up to 76% through our patented refill system. It took extra time, testing, and a lot of problem-solving, but we knew from the beginning that accessibility should never come at the cost of the planet or vice versa.

Tilt’s ethos is ‘beauty for every body’—what does that phrase mean to you personally, and how do you hope it shifts the industry conversation?

Beauty for every body means making sure everyone feels included. Beauty should never feel exclusive or out of reach. As someone who grew up struggling to use products that weren’t created with accessibility in mind, I created Tilt Beauty to change that. Accessibility has been left out of the beauty conversation for too long. While inclusivity has made incredible progress, there is still a gap in the industry. With Tilt Beauty, I wanted to show that accessible design can still be elevated, clean, and high performing. My hope is that Tilt pushes the industry to think bigger. I want accessible beauty to become the norm.

What’s next for Tilt Beauty? Can you give us a sneak peek into what you’re dreaming up for the brand’s future?

We’ve got some really exciting things in the works for fall 2025 and 2026. I can’t say too much just yet, but the ideas aren’t slowing down anytime soon. From the very beginning, Tilt has been driven by lived experience and community feedback, and that’s still guiding everything we do. We’re constantly listening, learning, and dreaming up new ways to make beauty more accessible, more joyful, and more inclusive. There’s so much more we want to explore: more categories, more innovations, more ways to serve people who’ve been overlooked for too long. This is just the beginning, and we truly can’t wait to show you what’s next.