OMG who is that?!
It was a quiet weekday afternoon when we hopped on a video call with fan-favorite fashion, beauty, and lifestyle influencer, Abby Baffoe, who immediately noticed the sleeping pup curled up in our lap. Naturally, introductions were in order, and we were soon swapping stories about our beloved dogs over Zoom, bonding over our shared admiration for their loyal companionship. In that moment, it became clear: Abby’s warmth and authenticity radiated just as brightly off-screen as they did online. As one of TikTok’s most popular creators, we were excited to dive into Abby’s success and viral content, as she gave us the inside scoop on everything from heatless curls to honest moments.
First and foremost, we obviously had to chat about her viral sock curls and in-depth video tutorial, which has garnered over 8 million views on TikTok since its iconic debut. Noting that this was the most “convenient way to style your hair damage-free,” Abby credited the overwhelmingly positive response to this beauty hack to people entering their hair wellness journeys and wanting to maintain healthy locks. She also felt this tutorial particularly resonated with her online audience because the steps were easy to follow, and it’s super simple to achieve since “everyone has fuzzy socks!”
Speaking of beauty must-haves, we couldn’t resist asking Abby to share the go-to products she reaches for when getting ready for date night. “My favorites right now are Burberry Goddess or DIOR Hypnotic Poison,” she explained, when describing her signature scents of the moment. “I also love adding a body glow, specifically the Major Glow Nourishing Bronzing Body Oil by Patrick Ta, and I love using the Lumineux Whitening Strips.” When it comes to date night go-tos, she also raved about giving herself a voluminous blowout and adding a pouty lip! Her must-have lip products that she’s screaming from the rooftops are the ILIA Lip Sketch Hydrating Lipstick + Lip Liner Crayons, of course!
Moving into fashion, Abby gave us her top picks for trends we might see moving into autumn. “I think we’ll see more business casual looks in a more fashionable setting,” she started. “I believe ties will have their moment and we’ll see some office-chic wear come into play.” She also jumped into how sheer mesh looks may also be climbing in popularity as a fall fashion must-try this season. When it comes to her personal style, Abby described it as “feminine, elegant, yet playful,” which we agreed was a perfect reflection of her effortless ability to balance sophistication with a hint of flirty fun.
When opening up about something unexpected her audience might not know about her, Abby claimed that although she may come across as super confident and extroverted, in reality, she loves nothing more than being at home and staying in. However, when she does have a night out on the town, she couldn’t help but reveal her favorite hidden gem in New York City. “I love Zinc Bar because it’s so cute!” she exclaimed. “They have live jazz music, and it’s a lounge setting, so it almost gives a New York speakeasy vibe.”
Finally, we couldn’t end our convo without discussing some of Abby’s pivotal lifestyle moments that shaped her content journey this past year. After going viral with her coveted homemade latte recipe, Abby worked with NYC’s Noa Café to create the Ab-Bee Latte. Just like her content—warm, inviting, and effortlessly charming— this sweet treat spotlighted a comforting mix of espresso, honey, vanilla, cinnamon, and your choice of preferred milk. This collab quickly became a fan favorite, blending Abby’s signature flavor palette with Noa Café’s cozy vibe, proving that her creative touch extends far beyond the screen. Abby also recently welcomed a puppy, Lady, into her life, and we could not stop gushing about how sweet she was. When asked about how Lady has inspired her content moving forward, Abby stated that she didn’t realize how much people would love her. “I think she brings a lot of joy to a lot of people,” she reflected. “More than I ever could have imagined.” Although she didn’t expect to feature Lady that much when she first got her, she now tries to incorporate her wherever and whenever she can.
So, from viral beauty hacks to signature drinks and sweet puppy moments, Abby continues to prove that her influence is rooted not just in trends but in authenticity and heart. Whether she’s sharing a new fave lipstick, styling a playful look, or showcasing a slice of her everyday life, Abby invites her followers into a world that feels genuine, relatable, and refreshing. As she continues to grow her brand and connect with her audience in new and exciting ways, one thing is certain: Abby Baffoe is just getting started, and we can’t wait to see what she dreams up next. —Samantha Vecchiarelli
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