Timeless Gifting For Diwali 2025: Rado’s The Time Is Now Campaign

As Diwali 2025 approaches, the season of light and reflection brings with it a call to celebrate presence, gratitude, and enduring bonds. This year, Swiss watchmaker Rado marks the occasion with The Time Is Now, a campaign that transforms the act of gifting into a luminous gesture of permanence and meaning.

Led by global icons Hrithik Roshan and Katrina Kaif, the campaign honours the brilliance of the present moment—an invitation to pause, reflect, and give with intention. In a world that moves quickly, Rado reminds us that true luxury is not fleeting but enduring. Crafted in the brand’s signature high-tech ceramic, every Rado watch is more than a timepiece; it is a legacy in the making.

Bold yet refined, the Captain Cook High-Tech Ceramic Chronograph embodies the duality of strength and sophistication. Worn by Hrithik Roshan, it showcases a matt black 43 mm monobloc ceramic case contrasted with rose gold-coloured accents—a design that feels both contemporary and timeless. Ultra-light, scratch resistant, and powered by the automatic calibre R801 (regulated in five positions for ultimate precision), this chronograph moves seamlessly between rugged adventure and elegant evening wear. “The Captain Cook is not just a watch; it’s a companion. Strong, versatile, and always composed,” says Hrithik.

For those who seek elegance with a quiet power, the Centrix Diamonds is a true showpiece. Katrina Kaif embodies its radiant allure: 60 full-cut Top Wesselton diamonds encircle the bezel, while 11 more light up the luminous brown mother-of-pearl dial. Rose gold PVD-coated stainless steel and high-tech ceramic links enhance its ethereal beauty, while the calibre R763 automatic movement ensures accuracy across generations with its innovative anti-magnetic Nivachron™ hairspring. As Katrina shares, “The Centrix Diamonds isn’t just beautiful—it carries a quiet power. It’s refined and graceful. It is a truly luxurious work of art.”

Rado CEO Adrian Bosshard captures the spirit of this campaign best: “At Rado, we craft timepieces that become part of your story. This campaign is an invitation to celebrate life’s defining moments—with something as enduring as the memories they create.” This Diwali, Rado invites us to gift with purpose, to mark the present with something that will live on. Because true luxury isn’t about keeping time—it’s about making it matter. —Noa Nichol