Mark your calendars for a feel-good beauty moment—Rare Beauty by Selena Gomez and Sephora Canada are teaming up again for Make A Rare Impact to mark World Mental Health Day. From October 10–12, 2025, Sephora will donate 100% of sales from Rare Beauty’s new fine-fragrance collection—both in-store and online—to the Rare Impact Fund, supporting youth mental-health services and education across Canada and beyond.
The fragrance drop includes fan-faves and travel-friendly picks:
- Rare Eau de Parfum 50 ml
- Rare Eau de Parfum travel size (and travel size + Replica set)
- Fragrance layering balms
This global initiative spans 25 markets and channels the power of beauty into real-world support. As Selena Gomez says, “Five years ago, we launched the Rare Impact Fund with a simple goal: to help more young people around the world feel seen, supported, and cared for.” Want more context? Selena and Elyse Cohen, Rare Beauty’s Chief Impact Officer, sat down for a town-hall conversation about the partnership—check the brand’s press resources for the recording (note: do not share clips or screenshots).
Shopping this weekend isn’t just about scent—it’s a quick, meaningful way to give back. Pop into Sephora Oct 10–12 or shop online and make a rare impact. —Noa Nichol
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