Mine & Yours Is Contesting Off A Birkin For Its Birthday!

To mark its 12th birthday, Mine & Yours is celebrating in spectacular style—giving away a rare Hermès Birkin to thank the community that turned a resale townhouse into Canada’s go-to destination for pre-loved luxury. In this quick Q&A, founder Courtney Watkins spills on why the Birkin was the obvious choice, how the giveaway underscores the brand’s mission of longevity and sustainability, and what fashionable surprises are on the horizon for Mine & Yours. —Noa Nichol

Giving away a Birkin to celebrate 12 years—iconic move! What inspired you to choose this particular bag as the ultimate anniversary thank-you?

At Mine & Yours, we love helping clients get their hands on designer pieces they might otherwise have to wait for, and a bag like this Hermès Birkin is the ultimate example. 

The Birkin is the symbol of luxury as it’s timeless, coveted, and something people dream of owning. 

Second hand bags usually become more affordable over time, but the Birkin is one of those rare pieces that only gets more expensive and harder to find. So for our 12th anniversary, it felt right to celebrate our customers and so we wanted to make someone’s dream come true by giving one away. Mine & Yours was built on making luxury more accessible, and giving away a Birkin felt like the ultimate “thank you” to the community that’s helped us grow from a tiny resale townhouse to Canada’s top destination for pre-loved designer fashion.

How does this giveaway tie into Mine & Yours’ message about luxury, longevity and sustainable fashion? What do you want people to take away?

The Birkin represents what luxury should be, a bag crafted to last a lifetime, passed down through generations, and always in style. That’s exactly what we stand for. Every bag, every piece has a life before and after you in a circular fashion movement, a story, and that’s what makes it truly luxurious.

Tell us about the hunt. How did you source the M8 Gris Asphalte Birkin, and what makes it special in the world of collectible bags?

We sourced the bag through one of our trusted international suppliers, and as soon as we saw the Gris Asphalte color, we knew it was the one. It’s a soft, modern neutral that goes with everything, and it’s incredibly rare in a Birkin 30. The craftsmanship, the tone, the condition and it’s basically the holy grail for collectors. It’s the kind of bag that stops people in their tracks.

Your store has helped shape Canada’s resale scene. What is one trend in pre-loved luxury you are loving right now, and one you think will fade?

I’m loving that more people are choosing resale as their first option not as an alternative. Customers are buying smarter, caring about the story behind what they wear, and valuing longevity. The trend that’s fading? Fast-fashion “dupes.” People are realizing that quality over quantity always wins and nothing beats the real thing.

After the party and confetti settle, what is next for Mine & Yours? Any big plans, collaborations or curated drops you can tease for fans?

We’re just getting started. If 2025 was anything to go by, partnering with Holt Renfrew and hosting events in Calgary and in Toronto at The Well was just the beginning. We have way more in store for 2026: more store openings across Canada, continued partnerships with influencers and brands, and curated pop-ups that blend fashion, community and sustainability. And yes… more dream bags are on the horizon.