What if your holiday fizz could do more than sparkle in a glass? Meet The Little King, Elephant Island Winery’s tender, purpose-driven sparkling wine that turns seasonal clinking into real support for new parents in the South Okanagan. Born from heartbreak and poured with intention, this is the kind of bottle you’ll want on your table all season long.
Del and Miranda Halladay created The Little King in 2005 to honour their son Rex, who died in infancy. Two decades later, that small, sorrowful idea has blossomed into something beautifully generous—more than $80,000 raised so far for children’s causes, and this year, proceeds are directed to Beginnings at OneSky to fund prenatal education, postpartum support and community programs for young families.
“Rex taught us the fragility of life, but also the strength of community,” says Miranda Halladay. “This wine honours him by helping other families through their first steps. To us, there’s nothing more meaningful than raising a glass in his name.” It’s hard not to get misty-eyed—and reach for a second pour.
Why the bottle matters beyond its bubbly charm is the way the proceeds translate into practical, human help. Beginnings at OneSky runs everything from Baby Café feeding circles to Parenting Circles for new moms and caregivers—safe spaces where families connect, swap advice, and access essentials like diapers and formula. “Programs like our Baby Café and Parenting Circle give new parents a safe place to connect, learn and access the resources they need,” says Carrie Reiter of Beginnings. Elephant Island’s support helps expand those services when they’re needed most.
The Little King is being positioned as the perfect host gift for holiday parties, a thoughtful corporate goodwill purchase, or a centrepiece for festive meals that pairs beautifully with turkey, roast veg and cozy winter fare. With limited cases remaining, Elephant Island is urging wine-lovers to snag a bottle before the season slips away—because this is one gift that literally gives twice: once to the people around your table, and again to families who need support.
Elephant Island is no stranger to community-first thinking. Celebrating 25 years on the Naramata Bench, the Halladays have spent decades shaping local culture—championing farm-to-table values with the NaramataSlow movement and protecting the valley’s dark skies. The winery itself, under cherry trees and humming with orchard tastings, feels like a place you’d happily linger for another pour.
If you’d like your holiday cheer to have a heartbeat, visit elephantislandwine.com to order a bottle of The Little King and follow the campaign’s progress. Elephant Island has set a $10,000 donation goal for year-end—so every purchase this season brings them a little closer.
Raise a glass. Change a life. Cheers to holiday bubbles with purpose. —Noa Nichol
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