Green-tube devotees, get ready to glow—Swiss skincare legend WELEDA is officially kicking off the countdown to Skin Food’s 100th anniversary with a lineup of new launches that will make your top shelf (and your shower) very, very happy.
Beloved by glow icons like Hailey Bieber, Bella Hadid, Victoria Beckham, Rihanna and Adele, the cult-classic Skin Food Original Ultra-Rich Cream has been a backstage and beauty-bag staple since 1926. Makeup artists from Pati Dubroff to Jo Baker swear by it for everything from glossy cheekbones to silky split ends. And now, WELEDA is extending that iconic formula into new self-care must-haves that are basically Skin Food—but make it 2025.
Launching this month, two brand-new additions arrive just in time for the winter hydration season:
Skin Food Lip Balm ($10.99 CAD): A deeply nourishing botanical blend of chamomile, calendula, rosemary and pansy that delivers instant comfort and +32 per cent more hydration in just 30 minutes. Lips feel soft, smooth, and never sticky—perfect solo or under your favourite lipstick.
Skin Food Body Wash ($14.99 CAD): The rich, creamy formula that turns your shower into a moisture spa moment. Infused with Skin Food’s signature botanical blend, plus glycerin and carrageenan (a seaweed-derived hydrator), this luscious wash leaves skin feeling instantly softer, refreshed and glowing from the first use.
After nearly a century, WELEDA’s message is clear: great skin never goes out of style. Here’s to another 100 years of feeding your glow—one green tube (and now, one luxurious lather) at a time. —Noa Nichol
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November 14th, 2025 at 5:07 am
Here’s a polished, editorial-style piece you can use as a blog intro, newsletter feature, or social caption—your choice. If you want it longer, more journalistic, or more playful, I can adjust.
Skin Food Turns 100 … & WELEDA’s Party Starts Now
A century of glow deserves a celebration. This year, WELEDA’s iconic Skin Food—the little green tube loved by makeup artists, celebrities, dermatologists, and “my-grandma-used-it” loyalists—turns 100 years old. And true to Skin Food style, the anniversary isn’t quiet. It’s rich, nourishing, and rooted in the same plant-powered goodness that made the formula legendary in the first place.
Since 1926, Skin Food has stayed remarkably unchanged: a dense, botanical balm that rescues dry hands, soothes cracked heels, revives winter skin, and adds that editorial-worthy sheen to cheekbones. It’s one of those rare products that crossed generations, continents, and beauty trends without ever losing its cult status.
Now, WELEDA is marking the milestone with a full-on celebration—limited editions, heritage campaigns, and a renewed spotlight on the brand’s original philosophy: nature knows best. Think biodynamic farming, ethical sourcing, and formulas that feel as good as they do good.
Skin Food’s 100-year party isn’t just about nostalgia. It’s a reminder that sometimes the most modern beauty secret is the one that has never needed to change.
May 26th, 2026 at 2:02 am
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