Clear your makeup bag—Makeup by Mario ended 2025 on a glossy high note. Launched December 26, Jelly Jar Lip & Cheek Balm is a limited-edition, first-to-market formula that’s equal parts playful and polished. Think sheer color, glassy glow, and a bouncy jelly texture that feels as good as it looks.

This is Mario’s freshest take yet on modern, skin-first makeup. Designed for lips and cheeks, Jelly Jar delivers a lightweight wash of juicy color that melts in effortlessly—whether you’re wearing a full face or leaning into a barely-there, no-makeup makeup mood.
Infused with castor oil, vitamin E, and hyaluronic acid, the balm keeps hydration front and center while giving skin a smooth, radiant finish. It launches in six Mario-curated shades that are meant to be layered, tapped, and played with—no mirror stress required.
“Mario’s limited-edition Jelly Jar Lip & Cheek Balm is a bouncy, jelly-like formula that delivers a sheer wash of color. It’s fun, effortless, and comes in six juicy shades that feel lightweight and nourishing,” says Rasa Gardiner, Senior Director of Global Education at Makeup by Mario. “Tap it on with your finger for a natural, glowy look or use a brush to get a little more color. For lips, I love layering it over UltraSuede Sculpting Lip Pencil for added definition.”
Translation: this is the kind of product that works with your face, not against it.
How to Wear It
- On bare skin: Tap onto lips or cheeks with your fingers for an instant flush and glow.
- Over makeup: Layer on top of foundation or liner to add shine and dimension.
- Pro move: Line lips with UltraSuede® Sculpting Lip Pencil using Mario’s Lip Lift™ Technique, then apply Jelly Jar for a fuller-looking, glassy finish.
And the glow isn’t just hype—according to a consumer panel study, 100 per cent of users agreed their lips looked healthier, felt more nourished, and achieved a radiant, glowy look quickly.
The Details
- Product: Jelly Jar Lip & Cheek Balm
- Price: $28
- Where: MakeupByMario.com and Sephora
- Shades: 6 sheer, buildable hues
Playful but polished, low-effort but high-impact—Jelly Jar feels like the beauty mood we’re all heading into next. If your end-of-year makeup mantra is glow without the grind, this one’s worth the tap. —Noa Nichol

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