There’s something undeniably magical about Lunar New Year beauty launches. This year, as we welcome the Year of the Horse, a symbol of strength, elegance, momentum, and new beginnings, beauty brands are leaning into themes of renewal, confidence, and forward movement. Equal parts collector’s item and everyday indulgence, Lunar New Year special editions celebrate craftsmanship, often wrapped in the most exquisite packaging of the year. From skincare icons dressed in red and gold to makeup classics reimagined with symbolic motifs, these limited-edition releases are designed to bring in luck, add radiance, and elevate the start of the year ahead. —Alexandra Aulicino
Sulwhasoo First Care Activating Serum
A cornerstone of Korean skincare, Sulwhasoo’s First Care Activating Serum gets a celebratory update for Lunar New Year. Designed to be applied as the very first step after cleansing, this cult serum helps boost radiance, hydration, and overall skin balance. The limited-edition packaging makes it feel especially gift-worthy, while the formula remains an everyday essential for luminous skin.
Shiseido Eudermine Radiance Activating Set
Shiseido’s iconic Eudermine gets the full Lunar New Year treatment in this beautifully curated set. Known for its hydrating, skin-softening properties, Eudermine is a timeless classic that bridges heritage and innovation. This set is perfect for anyone looking to elevate their skincare ritual with a touch of tradition and modern Japanese beauty expertise.
Sephora Favorites Year of the Horse
Sephora Favorites collections are always a smart buy, and the Year of the Horse edition is no exception. Featuring a curated mix of best-selling beauty minis and fan favorites, this limited-edition set is ideal for sampling, gifting, or travel.
Oribe Hair Alchemy Set
For the haircare lover, Oribe’s Hair Alchemy Set is both luxurious and functional. Designed to strengthen fragile strands and prevent breakage, this set pairs high-performance formulas with Oribe’s signature elevated aesthetic. The Lunar New Year edition adds a festive touch, making it a chic upgrade to any hair routine.
Guerlain Rouge Bonheur
Guerlain’s Rouge Bonheur is the fragrance that is a gift for all of your senses. Created especially for Lunar New Year, this fragrance symbolizes luck, joy, and celebration. Housed in a stunning, limited-edition packaging, it’s the kind of fragrance you’ll reach for on special occasions—and display proudly on your vanity.
Estee Lauder Year of the Horse Powder Compact
Estée Lauder’s collectible powder compacts have become a Lunar New Year tradition in their own right. The Year of the Horse edition features intricate detailing and a silky pressed powder inside, blending practicality with artistry. It’s a keepsake beauty lovers will treasure long after the season ends.
Dior Rouge Dior – Limited Edition
Few things feel as instantly glamorous as a Dior lipstick, and the Lunar New Year limited edition of Rouge Dior is no exception. Featuring couture-inspired packaging and the brand’s iconic creamy formula, this is a classic red that feels both timeless and celebratory.
Cle De Peau Beaute Eye Contour Cream Supreme – Lunar New Year Edition
If you’re investing in one ultra-luxurious skincare item this season, let it be this. Clé de Peau Beauté’s Eye Contour Cream Supreme is known for its rich texture and visibly smoothing results. The Lunar New Year edition elevates it into true collector territory, perfect for indulgent self-care or an unforgettable gift.
Clarins Double Serum – Lunar New Year Edition
Clarins’ Double Serum is a global bestseller for a reason. Combining water and oil-based formulas, it targets signs of aging while boosting glow and hydration. The Lunar New Year edition adds a festive twist to this everyday essential, making it a thoughtful blend of practicality and celebration.
Avène Hydrance Boost Concentrated Hydrating Serum Gift Set – Lunar New Year 2026
Ideal for sensitive or dehydrated skin, Avène’s Hydrance Boost Serum delivers a surge of moisture with a lightweight feel. The Lunar New Year 2026 gift set makes it easy to stock up,or introduce someone new to the brand while embracing the season’s theme of renewal and care.
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