Winter Hair, Upgraded: Celebrity Colourist Jenna Perry’s Cold-Weather Game Plan

Winter can be unforgiving on hair—think dry air, indoor heat, extra washing, and strands that suddenly feel brittle, dull, or impossible to manage. Instead of chasing quick fixes, Jenna Perry, Global Ambassador for Olaplex and the celebrity colourist behind Camila Morrone and Kaia Gerber, believes winter hair care needs a routine built for longevity.

This season, OLAPLEX is reframing cold-weather hair care with a results-driven approach designed to deliver Great Hair Weeks—not just good wash days. From intensive hydration masks tailored to different hair types to scalp-first care and winter-proof styling essentials, Jenna breaks down how to keep hair strong, shiny, and resilient long after you step out of the shower. —Noa Nichol

Winter hair damage can feel sneaky- what are the first signs you see in clients that their hair is struggling with cold weather, even if they’re using “good” products?

The first signs of hair damage are dull dry ends and breakage that can happen from wearing hats and scarves. 

OLAPLEX is shifting the winter hair conversation from quick fixes to long-term results. What does a lasting winter hair routine actually look like behind the chair?

Start every wash with the Olaplex No.3 Hair Perfector as a pre-treatment. It’s a quick 3 minute pre-shampoo treatment that leaves your hair feeling softer and healthier than ever. 

Masks are often misunderstood as occasional treats. How should people really be using the new RICH HYDRATION MASK or WEIGHTLESS NOURISHING MASK to get results that last beyond wash day?

I love the new Olaplex masks and suggest using them in place of your normal conditioner to really lock the moisture in for long lasting results. 

You work with a wide range of hair types, how do you help clients decide between the Rich Hydration versus the Weightless Nourishing mask without over-treating or flattening their hair?

I recommend the Rich Hydration Mask to anyone who has coarse, textured hair, or someone who’s hair is overprocessed. The Weightless Nourishing Mask is great for anyone who colors their hair and for fine normal textures. 

Winter scalp health is finally getting the spotlight it deserves. Why is starting with the scalp, especially with N°.0.5 SCALP LONGEVITY TREATMENT, such a game-changer for hair health long term?

Healthy hair starts at the scalp. Stimulation of the scalp helps to amplify the follicles and that leads to healthy hair. No.0.5 Scalp Longevity Treatment hydrates and soothes the scalp, and it promotes soft and healthy hair in the long run. 

Breakage tends to spike in winter. From your professional perspective, what habits are quietly sabotaging people’s hair this season, and how can they course-correct fast?

Blow drying on high heat is not great for your hair. Also, hats and scarves are imperative in these cold months but can be very damaging to hair. 

N°.7 Bonding Oil has become a cult favourite. How does using it strategically in winter, especially with heat styling, actually protect hair instead of just making it look shiny?

Olaplex No.7 Bonding Oil is extremely important in the winter months. The 450 degree heat protection will allow your hair to stay healthy with all of the heat styling. 

If someone wants “Great Hair Weeks” all winter long, what are the three non-negotiables you’d tell them to commit to starting right now?

I recommend the Olaplex No.3 Hair Perfector for softness and repair, Olaplex No.7 Bonding Oil for heat protection and shine, and the Olaplex No.4D Clean Volume Detox Dry Shampoo to stay fresh.