Leave it to e.l.f. Cosmetics to turn a Super Bowl moment into pure pop-culture fun. The brand has officially dropped its star-studded, telenovela-inspired Super Bowl commercial—and while Canadian broadcasts don’t air the ads, fans north of the border can stream the full spot right now on e.l.f.’s Instagram, TikTok, and YouTube.
Designed as entertainment first, the playful campaign leans into drama, humour, and bold storytelling, starring Melissa McCarthy alongside Nicholas Gonzalez and Itatí Cantoral. The plot? A delightfully over-the-top race to get lips Spanish-ready for the halftime show, powered by e.l.f.’s Glow Reviver Lip Oil in Red Delicious (hello, $11 glow).
The spot taps into a very real cultural moment—fans wanting to fully immerse themselves in the 2026 Big Game entertainment experience—sparking conversations around learning Spanish and shared cultural connection. To keep the momentum going, e.l.f. has teamed up with Duolingo, gifting Beauty Squad loyalty members a complimentary one-month Super Duolingo subscription so fans can brush up on their español—no ads, all vibes.
Consider it proof that when beauty meets pop culture, the results are meant to be shared, replayed, and talked about long after the final whistle.
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