Let’s be honest: babies grow fast, and the “buy-wear-outgrow” cycle is as exhausting for our wallets as it is for the planet. Enter Vale Siegrist, the mom and visionary founder behind Circular Mom Club, a curated rental service that is essentially Rent the Runway for the toddler set. By allowing parents to rotate high-quality outfits for babies and toddlers, Vale is proving that “sustainable” and “stylish” can live in the same closet. Whether you’re looking to save money, reduce household waste, or just keep your little one’s wardrobe fresh without the clutter, Vale is the go-to expert for the modern, eco-conscious parent. —Noa Nichol
For anyone hearing about Circular Mom Club for the first time—what is it, and what problem were you trying to solve for parents?
Circular Mom Club is a baby and toddler clothing rental for sizes 0–4T. Parents choose the pieces themselves, wear them while they fit, and send them back when they don’t. It’s built out of my frustration of spending way too much money on baby clothes. I wanted a system that worked with how fast kids grow, not against it.
Was there a specific “mom moment” that made you think, okay, we need a better system than constantly buying new kids’ clothes?
Yes. I was spending way too much money on clothes just to take one or two pictures, and when I visited thrift shops I would spend more because everything felt cheap. I was using Rent the Runway for myself, and I asked myself: why can I rent clothes for my daughter too?
Kids grow so fast it can feel impossible to keep up—how does a clothing rotation actually work in real life for babies and toddlers?
You get a set number of pieces at a time. You wear them as much as you want. When something stops fitting or you’re ready for a change, you send it back and swap it for something new. No resale, no storing bags of clothes “just in case.” It’s designed for real life, not perfect schedules.
A lot of parents want to shop more sustainably, but they’re exhausted. What are your best “lazy sustainability” tips that still make a real difference?
I think Circular is actually the perfect answer because you are giving clothes a new life, while skipping the thrift shop lines, reselling groups or marketplace time consuming activities. Another great conversation is materials. For me for example is super overwhelming to research the fabric of each article, so sticking to two or three brands that you love will help keep things simple.
What do you say to parents who worry that renting kids’ clothing might feel complicated, inconvenient, or not worth it?
That was my fear too. The reality is it’s simpler than buying. You don’t think about resale value, storage, or guilt. You just wear the clothes and move on when you’re done. Once parents try it, the mental load reduction is usually what surprises them most.
From a financial perspective, where do parents overspend the most when it comes to baby and toddler wardrobes—and how can they cut that down without sacrificing style or quality?
Special occasion outfits and “this is so cute” impulse buys. Those add up fast. Renting lets you access higher-quality, fun pieces without paying full price for something that might get worn twice. I see the other overspend by breastfeeding moms getting targeted through lazy scrolling. Having a subscription and adding the permission to skip the ad because you have a package coming at the end of the month generate savings instantly.
How do you curate outfits so they still feel fun and personal, especially for moms who love dressing their kids (and taking the photos)?
Parents choose their own pieces. That’s really important to me. Style is personal, and for a lot of moms, picking the outfit is part of the fun. Circular doesn’t style your kid for you or send random boxes. It gives you a curated selection and lets you choose what actually feels like you.
What are the biggest myths about kids’ clothing subscriptions—and what’s the reality once parents actually try it?
The biggest myth is that it’s restrictive or random. A lot of services send curated boxes, and that’s not what Circular is. Parents choose their own pieces, which means less clutter and fewer regrets about money spent on clothes that barely get used.
What does Circular Mom Club reveal about the future of parenting culture—are we shifting away from “more stuff” and toward smarter systems?
I think so. Parents are tired. Time and space matter more than owning things. Circular is part of a bigger shift toward systems that reduce friction and guilt.
If you could give every new parent one piece of advice about kids’ clothing—what would it be, and why?
You don’t need as many clothes as you think. You need a system that lets you change things easily when your kid suddenly doesn’t fit anything anymore.
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