Kind Of A Big Dill: e.l.f. Cosmetics Drops A Viral Pickle Lip Balm

e.l.f. Cosmetics is about to get itself into a very juicy pickle—and trust us, you’re going to want a taste.

Dropping exclusively on elfcosmetics.com on February 24, the brand’s viral Glow Reviver Melting Lip Balm ($12 CAD) is debuting its boldest (and briniest) flavor yet: Dill Pickle. Yes, really. And yes, it’s kind of a big dill.

Why We’re Obsessed:

• The “Pickle-Core” Trend: This limited-edition launch takes the internet’s obsession with pickle-everything and seals it with a glossy, ultra-hydrating finish.
• The Classic Formula: You get the same melt-on-your-lips, juicy glow formula that fans are already obsessed with.
• The Tangy Twist: It features a tangy twist that’s guaranteed to spark conversation—and maybe some late-night cravings.

Whether you’re a die-hard pickle lover or just in it for the “Everyday Luxury” of a $12 viral find, this launch is definitely one for the books. —Noa Nichol