Ever wondered what a Golden Globe winner, an NBA legend, or a Grammy-winning rapper carries in their daily bag? Louis Vuitton is giving us a literal look inside with its star-studded “In My Bag” campaign. Featuring a heavy-hitting lineup including Jeremy Allen White, LeBron James, and Future, the House has released a series of intimate still-life portraits that reveal the personal belongings (and individual lifestyles) of its most iconic Ambassadors.
The “New” Classic
The star of the show is the Speedy P9, a bold reimagining of the classic Speedy carryall first introduced in the 1930s. Created by Men’s Creative Director Pharrell Williams, the “P9” is a nod to Pont-Neuf, the historic Paris bridge that served as the runway for his debut collection. Crafted from butter-soft, double-tanned calfskin, it’s the ultimate emblem of functional elegance.
The Contents: From Gummy Bears to Gold Chains
So, what does the elite crowd keep tucked away in their monogrammed leather? Here is the breakdown of the most surprising (and stylish) essentials:
- The Actor’s Edit: Jeremy Allen White keeps it classic in a green Speedy P9 with a fresh newspaper, a spiral notebook, extra socks, and a set of dice.
- The Athlete’s Archive: LeBron James packs a punch in vibrant yellow with golf balls, tees, and his signature cap. Meanwhile, record-breaker Victor Wembanyama carries a mini basketball and a lucky spur in his teal iteration.
- The Musician’s Mix: Future fills his blue bag with a tennis racquet, a diamond-set gold chain, and—our personal favorite—gummy candies.
- The Creative’s Capsule: Rapper Jackson Wang opts for a pink Speedy P9 filled with a Rubik’s Cube, music notation, and a sentimental Polaroid of his family.
- The Jetsetter’s Kit: Footballer Jude Bellingham stays ready in red with his passport, a plane ticket, and a flacon of Louis Vuitton Ombre Nomade.
Photographed by Thomas Lagrange, these “In My Bag” shots aren’t just fashion ads—they are intimate portraits of the icons who carry them. —Noa Nichol
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April 6th, 2026 at 2:29 am
The blog offers an engaging look into celebrity lifestyles through their everyday essentials, making fashion feel more personal and relatable. The breakdown of the Speedy P9 and its unique concept adds a fresh and interesting perspective.
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The blog creatively explores the Louis Vuitton Speedy P9 while giving a unique glimpse into the personalities of global icons.
I really enjoyed how the campaign storytelling connects fashion with individual lifestyles in such an engaging way.
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The blog offers a fascinating behind the scenes look into the Speedy P9 blending luxury fashion with personal storytelling in a very engaging way.
I especially liked how it connected iconic personalities with their everyday essentials making the content feel both stylish and relatable.
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Such a fun and detailed breakdown—really enjoyed reading this!
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