If there’s one brand consistently walking the sustainability talk, it’s Reformation—and this Earth Month, they’ve officially raised the bar. The cult-favourite label has reached its ambitious goal of becoming Climate Positive, meaning it now removes more carbon from the atmosphere than it emits. Chic and carbon-conscious? We love to see it.
The milestone didn’t happen overnight. Over five years, Ref reworked nearly every part of its business—sourcing 97.5% of materials from natural or recycled fibres, cutting product carbon intensity by 29%, and expanding circular initiatives that have extended the life of nearly two million garments. The result: pieces that deliver an average carbon saving of 73% compared to standard apparel.
To mark the moment (and because Ref never misses a fashion beat), the brand has also dropped a pair of limited-edition Earth Month staples: the Liam Oversized Tee in You Are Here and the Tasha Tank with Heart Earth embroidery. Easy, wearable, and just the right amount of statement.
Even better? For every tee sold, 50% of proceeds go to Homeboy Threads, supporting second chances for individuals impacted by the justice system—while Ref continues giving textiles a second life through its circularity efforts.
Consider this your sign that sustainability and style don’t have to be mutually exclusive—especially when they look this good. —Noa Nichol
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April 13th, 2026 at 11:51 pm
The blog beautifully connects sustainability with fashion, highlighting how brands can balance style with real environmental impact.
I especially appreciated the detailed insights into climate positive goals and circular fashion initiatives.
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