If your under-eyes are telling on you—think dark circles, dullness, and that hard-to-fake fatigue—Sulwhasoo has just introduced a new reason to rethink your routine. Enter the First Care Activating Eye Serum, the newest addition to the brand’s cult-favourite lineup—and one designed to tackle some of the most stubborn concerns around the eye area.
Delicate and often overlooked, the skin around the eyes is especially prone to loss of elasticity, pigmentation, and sluggish circulation (hello, late nights and too much screen time). This formula zeroes in on all of it with a blend of high-performance ingredients rooted in both science and tradition.
At the heart of the serum is the brand’s proprietary GINSENG CAFFEINE™, paired with 500 naturally aged Korean ginseng extract, working to visibly revive tired-looking eyes while boosting hydration for a smoother, firmer appearance. Sulwhasoo’s signature JAUM Activator™ complex—combined with peptides and PDRN—supports elasticity and helps improve the look of thinning under-eye skin, while vitamin C derivatives and licorice extract target brightness and help fade the look of pigmentation over time.
The results are meant to be both instant and cumulative: clinical testing shows visible improvements in dark circles from first use, with continued brightening over time, alongside a noticeable boost in elasticity.
Texture-wise, it’s as luxurious as you’d expect—lightweight, fast-absorbing, and delivering an immediate cooling effect on application. For an extra-refreshing moment, the accompanying ceramic applicator enhances that cooling sensation, making it feel like a mini at-home eye treatment.
Launching May 1 (C$122 for 20 mL), this is one of those skincare-meets-self-care upgrades that earns a permanent spot in your routine—especially if brighter, smoother, well-rested-looking eyes are the goal. —Noa Nichol
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