If your lip balm and gloss had a deliciously hydrating baby, it would probably look a lot like the new Sugar Melt Lip Creams from Fresh. The cult-favourite lip-care brand has officially unveiled its latest launch—and it’s designed to make your mouth water.
Inspired by juicy fruits and packed with skin-loving ingredients, the new Sugar Melt Lip Creams deliver ultra-sheer colour, glossy shine, and serious hydration in a single swipe. Think of them as the perfect middle ground between a nourishing balm and a juicy lip treatment—with none of the sticky aftermath.
The formula combines activated sugar, verbena phyto-peptides, hyaluronic acid filling spheres, and cold-pressed jojoba oil to help nourish lips, support the moisture barrier, and create a visibly plumper look. Clinical testing showed a 31 per cent boost in moisture to the lip barrier after just one application, while 94 per cent of participants experienced increased hydration throughout the day.
The collection launches in three mouthwatering shades: Watermelon Rind, a subtle pink tint; Mango Pulp, a glossy clear shine; and Blood Orange Zest, a sheer berry hue. Each delivers a punch of flavour and an instant feel-good moment that makes reapplying way more fun than it needs to be.
Known for turning skincare into a sensory experience, Fresh has once again managed to blend performance with pleasure. Consider this your official invitation to add a little juicy hydration to your summer beauty routine. —Noa Nichol
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