The FIFA World Cup 2026™ is finally here, and while Canadians are excited to cheer on hometown hero Alphonso Davies alongside global superstars Lionel Messi and Cristiano Ronaldo, new Google Search data suggests fans are just as focused on one very important question: How exactly do I get there?
According to Google’s latest Canadian search trends, everything from “How to watch the World Cup in Canada?” to “Which World Cup games are in Toronto?” and “When is the first World Cup game?” is dominating searches as kickoff approaches. BC Place and BMO Field also rank among the country’s most-searched stadiums, proving excitement is reaching fever pitch from coast to coast.
Luckily, Google is making the fan experience a little easier. Google Maps and Waze have updated transit and road closure information for host cities, while Waze is even introducing live score updates on your dashboard when your vehicle is safely stopped. No tickets? Google Maps can help you find the perfect sports bar or fan zone with a simple prompt.
For those still hoping to snag a seat, Google’s AI-powered Search tools can even help simplify ticket hunting, while Gemini subscribers can receive personalized morning briefings with scores, highlights, and the latest tournament news.
As for who Canadians are cheering for? Canada tops the list, followed by Portugal, England, Morocco, and Mexico, while Ronaldo, Messi, Ousmane Dembélé, Alphonso Davies, and Julián Alvarez are the tournament’s most-searched players.
Game on. —Noa Nichol
share:
Be the first to comment