From TikTok To 7-Eleven: How Bloom Became One Of Wellness’s Fastest-Growing Brands

What happens when a viral wellness brand takes on one of the world’s biggest beverage categories? Bloom Nutrition has done just that. After skyrocketing to the top five energy drink brands in the U.S. in just 18 months, the company is expanding its cult-favourite Sparkling Energy Drinks into Canada, bringing its clean-label formulas—and the internet-famous Crisp Apple flavour—to shelves nationwide. We caught up with Bloom Nutrition Co-Founder and CEO Greg LaVecchia to talk about disrupting the energy drink aisle, why Canadian consumers are embracing better-for-you beverages, and what’s next for one of wellness’s biggest success stories. —Noa Nichol

Bloom has become one of the fastest-growing wellness brands in North America—and now you’re bringing your viral energy drinks to Canada. What was the moment you realized, “Okay, we’ve got something really special here”?

There wasn’t one single moment, but a series of milestones that made us realize we were building something truly disruptive. Soon after launching Bloom Sparkling Energy in July 2024, which followed our Greens (now #1 in the U.S.) and other best-selling nutrition products, we went from zero to eight figures in just six months. In under a year we sold over 35 million cans and hit the Top 5 energy brands in mass retail*.

That kind of growth typically takes brands a decade. Our community and relentless team got us there in under two years.

But the numbers only tell half the story. What’s mattered just as much is how our community responds: how they engage on social, the hype around every product drop, the lines at our events. That’s what told us we’d tapped into a massive, underserved demand among energy drinks.

Let’s talk Crisp Apple. This flavour developed an almost cult-like following in the U.S. Why do you think it struck such a chord with consumers, and what should Canadians expect from their first sip?

The Crisp Apple response blew us all away. It developed an almost cult-like following overnight. The flavour itself wasn’t new — everyone grew up drinking apple juice. What we did was take that nostalgia and put it into an energy drink format, so the people who loved apple juice as kids could love it again as adults. It took off on social media in a huge way and sold out in the majority of stores just weeks after launch.

I think Canadians will have the same reaction. It’s crisp, refreshing, and incredibly approachable, but it still delivers the full Bloom experience — great taste, zero sugar, and the kind of energy boost that easily fits into your day.

Energy drinks have long had a certain reputation. How did you set out to create a product that still delivers an energy boost but feels more aligned with today’s wellness-minded consumer?

We looked at the category and saw a real opportunity. It was overwhelmingly male-dominated and wasn’t speaking to the consumer we were building for. We asked our community what we should do next, and the answer kept coming back the same: an energy drink that tasted good and one they felt good about drinking.

We designed Bloom Sparkling Energy to deliver on that and flip the narrative on the category. We power our drinks with natural caffeine from green coffee beans. Each can has just 10 calories, zero sugar, and no artificial flavours, colours, or aspartame.

We didn’t need to reinvent the wheel or even educate our consumers on what an energy drink is. We just had to out-execute the market with a better option. 

If someone new to Bloom wandered into a 7-Eleven and picked up a can for the very first time, which flavour would you hand them—and what does that choice say about your personality?

I’d hand them Crisp Apple. It’s the flavour that really broke through for us and introduced Bloom Sparkling Energy in a big way. It’s bold, a little nostalgic, and has a hype behind it that makes people want to talk about and share it. I think it reflects how we think about flavour in general:  lean into something familiar enough to feel approachable, then elevate it until it feels brand new.

Bloom has built an incredibly engaged online community. What’s been the most surprising, funny, or heartwarming fan interaction you’ve had since the brand exploded on social media?

I spotted a Bloom energy drink in the corner of an Instagram Drake posted. That was wild – and was perfect timing before our Canadian launch. We of course had to make a big deal about it.