Big news in Canadian beauty: Evio Beauty is expanding its feel-good empire with the acquisition of Toronto accessories brand Swoon Beauty—and it means one of the brand’s most-loved accessories is getting a stylish new chapter.
Founded by Brandi Leifso, Evio has become a standout in the Canadian skincare space thanks to its stress-focused skincare philosophy, award-winning formulas and commitment to social impact. Now, the woman-owned brand is welcoming Swoon founder Suzanne Rappaport, the brand’s bestselling accessories and its loyal community into the Evio family.
The biggest news for shoppers? Swoon’s cult-favourite Jelly Bags aren’t going anywhere. Instead, they’ll return this summer as Evio Jelly Bags, launching in the brand’s signature Stress Test, Pink Perspective and Tear Catchers shades.
The partnership also marks a major retail expansion for Evio, with the brand set to grow beyond traditional beauty shelves into spas, boutiques, wellness studios and luxury hospitality destinations across North America. Suzanne Rappaport will remain part of the company as Business Development Advisor, helping lead wholesale growth while preserving the community-first approach both founders share.
If you’ve been looking for another reason to support Canadian beauty, this collaboration is one to watch. Between Evio’s skin-loving products and the return of Swoon’s iconic Jelly Bags, this is one merger that’s as chic as it is meaningful. —Noa Nichol
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