Cowboy-core isn’t going anywhere—and Coors Original and Wrangler are proving why with a new limited-edition capsule that’s made for country concerts, music festivals and every sun-soaked weekend in between.
Inspired by the brands’ shared Western roots, the 20-piece collection blends Wrangler’s legendary denim with Coors Original’s laid-back spirit, delivering easy-to-wear pieces that feel equally at home at a rodeo, on a patio or around a late-night bonfire. Think vintage-inspired graphics, statement denim, embroidered jackets and classic separates with a playful Western twist.
Here are our festival favourites:
Vintage Marshmallow Tee ($55)
The perfectly broken-in graphic tee. With a relaxed fit and a retro back graphic featuring both iconic logos and a bull rider in action, it’s the kind of T-shirt you’ll reach for all summer long.
Ecru Vest ($90)
A fresh take on Western tailoring, this crisp cotton vest layers effortlessly over tanks or tees for an elevated festival look.
Cowboy Cut Beer Wash Jean ($90)
Wrangler’s legendary 13MWZ jean gets a relaxed summer refresh in a versatile beer-wash denim that’s ready for everything from concerts to campfires.
Bailey Flare Printed Pant & Matching Vest ($90/$85)
For those who love making an entrance, this coordinating set delivers. Covered in exclusive Coors x Wrangler graphics, the high-rise flares and matching vest channel vintage rodeo style with a bold, fashion-forward edge.
Chili Pepper Festival Tank ($40)
Lightweight, easy and made for hot summer days, this tank is destined to become your go-to for festival season.
Beer Wash Embroidered Jacket ($125)
No Western wardrobe is complete without a denim jacket. This heavyweight version features custom embroidery across the back, making it the ultimate layer once the sun goes down.
Bonus: Canadian fans can also enter for a chance to win the entire collection—complete with a custom Coors Original closet—through @coorsoriginal on Instagram. Saddle up. Summer style has officially arrived. —Noa Nichol
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