Strong Looks Like This: Celebrating The Moms Who Show Up For Everyone—Including Themselves (Win!)

This Mother’s Day, we’re shining a light on a different kind of strength—the kind that doesn’t always make headlines, but shows up every single day. In partnership with Fitness World Canada, VITA is launching a feel-good giveaway that celebrates the moms and maternal figures who balance caring for others while still finding moments, however small, to care for themselves.

At the heart of our “Nominate a Strong Mom” initiative is a simple but powerful idea: strength looks different for every woman. It might be early mornings, late nights, juggling work and family, or carving out time for a workout in between it all. And while that kind of strength often goes unrecognized, it deserves to be celebrated.

More importantly, we’re aiming to reframe something many women still struggle with—prioritizing their own wellbeing. It’s not indulgent. It’s essential. Because showing up strong for others starts with showing up for yourself.

That’s where Fitness World comes in. With welcoming, judgment-free spaces designed for real life (yes, even the busiest mom life), the brand is focused on removing barriers that often get in the way. Think practical supports like complimentary childminding, making it easier to stay consistent and carve out that time for movement, energy, and mental reset.

As we approach Mother’s Day, we’re inviting our community to nominate a mom or maternal figure who embodies real-life strength. The winner—and her mom—will receive six-month memberships to Fitness World, along with a curated wellness bundle designed to support their routines and rituals.

Because this Mother’s Day, it’s not just about celebrating what moms do for everyone else—it’s about recognizing the importance of what they do for themselves, too. —Noa Nichol

Win! A “Strong Mom” Fitness World Prize Pack!

Congrats Krystal W. of Burnaby, BC, who will receive two 6-month goal memberships for themselves and their mother/fave maternal figure, plus a wellness bundle that includes a massage ball, supplements, an FW-branded towel, a water bottle, and a tote bag! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding. Full contest rules/regulations here.