Feeling flustered at the supermarket? You’re not alone. According to a survey commissioned by the Consorzio del Prosciutto di Parma, more than half of 1,500 Canadian consumers polled are confused by how food products are marketed today, particularly when it comes to understanding the history and origin of a product.
With food authenticity—knowing where a product comes from and how it’s made—top of mind for so many of us shoppers, we’re thankful that food makers like Prosciutto di Parma (all-natural, traditional Italian dry-cured ham) have prioritized protecting their products in Canada so customers can feel confident that they’re enjoying an authentic, quality product true to its history and origin.
In fact, our friends at Prosciutto di Parma have compiled the following key tips to help you identify an authentic product in store:
> Look for authentic identifiers, like the famous Parma Crown on all Prosciutto di Parma or a PDO (Protected Designation of Origin) stamp on cheese, ham or oils.
> Buying from whole versus pre-packaged can also help ensure you are receiving product that is genuine.
> Be weary on pricing. Authentic products can be more expensive because they require more time (and less processing) to produce. If it’s marked down too much, that may be a red flag that you’re not receiving an authentic version!
That said, as the summer entertaining season sets in, we’ll be proudly serving real-deal, delicious Prosciutto di Parma to our guests—from creative charcuterie boards to easy-prep recipes that are sure to wow our family and friends. Grocery guessing games no more! —Vita Daily
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