Benefit Cosmetics eyebrow pro Maddox Lu hit us with his top tips on brow trends for guys and gals. —Noa Nichol
As far as the ladies are concerned, what is a boyfriend brow?
Think of boyfriend jeans and boyfriend blazers: slightly oversized, effortless and always flattering. The boyfriend brow is the same. It should be effortlessly beautiful, a little androgynous and the perfect pick-me-up for any occasion—and never fail to bring out the best in you. It is as easy as a few flicks of our Precisely, My Brow Pencil and then sealing the deal with 24HR Brow Setter.
When did they become popular and why do you think they have persisted so long?
The naturally beautiful boyfriend brow has been around for decades but, like boyfriends, trends come and go. The boyfriend brow is reminiscent of the full-looking ’80s brows, and now they’ve made a comeback.
How do us gals achieve a boyfriend brow at home?
The boyfriend brow begins with enhancing all your curves and lines using Precisely My Brow Pencil, to create seamless hair-like strokes that will blend right into your own. Follow that with a clear brow gel to groom all your hairs into place and ensure your perfect arches look fab all day!
Now for the guys: what is currently trending when it comes to men’s eyebrows?
Brow gels are the most user-friendly products that anyone can use, even with little to no experience. Guy-brows are all about looking well-groomed.
And what should men NOT be doing to their brows?
All the brow rules apply to everyone equally! Don’t overtweeze—in fact, don’t do your own brows! Save it for an expert.
What do you recommend in terms of a step-by-step brow routine for the guys in our lives?
Brow care starts with using a conditioning treatment, such as BrowVo!, daily, to keep them looking and feeling their best and tame the hairs into place. Consistent visits to an expert to maintain the shape and keep the strays at bay also does wonders for perking up those eyes.
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