Fashion & Shopping

24-Hour Fashion

June 30, 2022

Summer is here! For many of us, this is an opportunity to slow down a bit and to carve out more time doing leisure activities that fill our cups. Comfort is the biggest sartorial summer essential of all. You know those weekends away when you wake up and can’t decide between relaxing and staying in your PJs all day or going out exploring? We’ve got you covered with something we call 24-hour fashion. These three ethical and sustainable, women-owned brands are offering up lounge and sleepwear that is stylish enough to be worn out and comfortable enough to sleep in. —Jen Pistor

the sleep shirt. The Sleep Shirt offers a collection of luxury nightshirts, sleepwear, beach and loungewear. They are a Canadian brand that produces locally and ethically. Into The Bedroom is The Sleep Shirt’s official online store. They are best known for their classic nightshirts and contemporary sleepwear but have so much to offer. Luxury fabrics and beautiful styles will have you looking effortlessly chic from the bedroom to the boardwalk. Size range: XXS-4X

oge ajibe. Oge Ajibe is a Canadian, Black, woman-owned brand. Known for stunning prints, beautiful fabrics and size inclusivity, this ethical brand has something for everyone.They have introduced a new Home Line with their first-ever collection titled Sweet Dreams. The home collection includes PJ co-ordinates in two stylish prints as well as a matching scarf that can also be worn as a sarong or beach coverup. These sets can absolutely be styled up with some accessories for an evening out, or keep you fabulous from the moment you open your eyes. Size range: XS-5X

hernest project. Hernest Project is a brand that works well for so many different facets of everyday life. Their sleep and loungewear essentials are made with premium, sustainable fabrics as well as transparent practices. Their pieces are timeless and will last you for years to come. They are designed for your always-changing, on-the-go life, from morning till night. Each piece is ethically made using sustainable eco-fibres that don’t compromise the environment—or your comfort. Wake up in their Comfy Tencel + Organic Cotton Lounge Shorts and a v-neck box tee, then slip into their lounge dress for brunch out with your friends. Size range: XXS-4X

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